National Sales Head

Key ResponsibilitiesSales Strategy and Planning

•     Own the all-India sales strategy for YugX — new installation (NI), modernisation (MOD) and AMC growth across existing and new geographies

•     Define annual and quarterly sales targets by branch, by segment, and by product category — in alignment with the MD and financial plan

•     Identify priority markets for expansion beyond Gujarat — assess opportunity size, competitive landscape and entry approach for cities like Ahmedabad, Surat, Mumbai, Pune and beyond

•     Build a market entry playbook for new geographies that does not require opening a branch office — agent networks, project-based presence, and key account relationships

•     Leverage the MAC PUAR product range strategically — identify segments where European technology commands a premium and build a sales approach accordingly

Sales Structure and Pipeline Management

•     Build and own the YugX sales pipeline system — a simple, consistent, branch-agnostic process for logging enquiries, tracking quotations, forecasting closures and reporting order intake

•     Conduct structured weekly or fortnightly sales reviews with branch managers and field sales teams — hold the organisation accountable to pipeline discipline without alienating field people

•     Define conversion rate benchmarks for each stage of the sales funnel — enquiry to quotation, quotation to order — and work with branches to improve them

•     Introduce structured sales reporting to the MD — monthly order intake, pipeline coverage, win/loss analysis, competitor activity

•     Work with the HQ applications team to improve quotation turnaround time and accuracy — a common point of friction in NI sales cycles

Branch Sales Leadership

•     Provide sales direction and coaching to Branch Managers — build their commercial capability, understand existing customer relationships and identify where structured sales support adds the most value

•     Define the right sales team structure below Branch Managers as the business scales — when to add a Sales Engineer, when to add a lead generator, which markets justify dedicated headcount

•     Own the hiring and onboarding of all future sales team members

Key Account and Segment Development

•     Personally own a portfolio of strategic accounts

•     Build YugX’s presence in architect, consultant and PMC networks at a national level — these relationships influence specifications across multiple projects

•     Identify large MOD opportunities in ageing building stock in Gujarat and beyond — work with the Service Head to convert the AMC base into a structured MOD pipeline

Reporting and Governance

•     Report directly to the Managing Director on pipeline, order intake, team performance and market conditions

•     Participate in monthly management reviews alongside the Service Head and Branch Managers

•     Maintain clean records of all strategic accounts, key contacts and active opportunities in a format accessible to the MD

What We Are Looking ForQualifications and Experience

•     Diploma or degree in Mechanical, Electrical or Civil Engineering — or a business qualification with a strong technical sales track record

•     15+ years of experience in the elevator industry or a closely related capital equipment or building products sector

•     At least 5 years in a sales leadership role — managing a team, owning a revenue target, and reporting to senior management

•     Demonstrated experience building or restructuring a sales organisation — not just managing an inherited one

•     Exposure to both project sales (NI, MOD) and recurring revenue (AMC or service contracts) is strongly preferred

Strategic and Commercial Skills

•     Ability to think at a national market level — identify where to play, how to win, and what to build first

•     Strong commercial instinct — understands margin, pricing strategy, and the difference between revenue that builds a business and revenue that just fills a quarter

•     Comfortable designing simple sales processes and pipeline tools without needing a large CRM implementation to get started

•     Able to read a P&L and contribute meaningfully to the company’s financial planning as the sales leader

Leadership and People Skills

•     Able to lead from the front — credible with field sales people who have built their careers on relationships and street knowledge, not just process

•     Builds trust quickly with both senior management and ground-level teams — the bridge between the MD’s strategic vision and branch-level execution

•     Coaching orientation — develops the people below them rather than doing everything personally

Personal Qualities

•     Gujarati and Hindi fluency strongly preferred — most of the existing team and customer base operates in these languages

•     Comfortable with significant travel — both within Gujarat and nationally as market development requires

•     Builder’s mindset — energised by the opportunity to create structure and scale where little exists today

•     Long-term orientation — this role is for someone who wants to grow with YugX over a multi-year horizon, not a short-term assignment

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