Marketing Manager - JG

Experience: 9+ Years

Education: MBA in Marketing (Preferred)

About The Company

We are a growing, innovation-driven organization focused on delivering high-quality solutions. We prioritize performance, customer value, and continuous improvement while fostering a collaborative, result-oriented environment.

• Strong emphasis on strategic marketing and data-driven decision making
• Collaborative culture that values ownership and measurable outcomes
  
  

Job Overview

The Marketing Manager will independently manage and execute the overall marketing function, covering both traditional and digital channels. This role requires strategic planning, campaign execution, and end-to-end monitoring of marketing activities with minimal supervision.

• Drive brand visibility and lead generation
• Collaborate with cross-functional teams to align marketing with business goals
• Take full ownership of marketing initiatives and their performance
  
  

Key Responsibilities

• Marketing Strategy & Execution
• Develop and execute quarterly and annual marketing plans
• Plan campaigns for product promotion, lead generation, and brand building
• Ensure consistent branding and messaging across channels
• Work with sales, product, and leadership to align initiatives with business objectives
• Digital Marketing
  
  

PPC & Lead Generation

• Manage and optimize paid campaigns (Google Ads and others)
• Track and improve CTR, CPC, CPA, and ROI
• Create ad copy and support landing page optimization
  
  

SEO & Website Management

• Implement on-page and off-page SEO strategies
• Conduct keyword research and optimize content
• Coordinate with design/content teams to maintain SEO standards
• Brand, Content & Communication
• Oversee creation of blogs, emails, social posts, brochures, case studies, and presentations
• Maintain brand consistency across all communications
• Manage internal and external resources for content and design execution
• Exhibitions, Events & Offline Marketing
• Plan and execute exhibitions and trade show marketing
• Manage stall design, branding materials, and promotions
• Handle lead management before, during, and after events
• Lead Management & CRM Collaboration
• Ensure timely assignment of leads to sales teams
• Track lead flow, conversion rates, and campaign effectiveness
• Collaborate with sales to improve follow-ups and conversions
• Market Research & Data Management
• Conduct competitor analysis and market research
• Prepare market intelligence and MIS reports
• Support leadership with data-driven insights
• Performance Analysis & Reporting
• Monitor KPIs across all marketing channels
• Prepare performance reports with actionable recommendations
• Run A/B tests and continuously optimize campaigns
  
  

Requirements

• 9+ years of marketing experience (preferably B2B)
• Strong understanding of digital marketing: PPC, SEO, analytics
• Proven ability to manage marketing independently with high ownership
• Excellent communication, planning, and coordination skills
• Proficiency in Google Ads, Google Analytics, Search Console, MS Office, and CRM systems
• Familiarity with website platforms (WordPress or similar CMS)
• Strong multitasking and deadline management skills
  
  

Desirable Skills

• Experience with LinkedIn, Facebook, and Instagram marketing
• Knowledge of email marketing and automation tools
• Creative thinking and copywriting skills
• Google certifications (preferred)
  
  

Skills: email marketing,a/b testing,analytics,offline marketing,marketing strategy,digital marketing,ppc,market intelligence,marketing,lead management,marketing plans,brand building,crm collaboration,paid campaigns,product promotion,seo strategies,crm systems,google ads,website management,digital,lead generation,google search console,implement campaigns,automation tools,search console,seo

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