CBS-BMC-Marketing Services - Assistant Director-Marketing Program Manager-Global Audit BMC

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Discipline:Brand & Marketing

Role Type: Marketing Program Manager - Global Audit BMC

Role Rank: Assistant Director

The opportunity

The GDS Marketing Program Manager (Assistant Director) will help Brand, Marketing and Communications (BMC) program leaders and program managers bring external and/or internal marketing and event programs to life by understanding EY’s business and marketing strategies and transforming business priorities into world class execution and delivery. These programs and events will create measurable impact globally and locally, integrate across sectors, and deliver sustainable results.

This role requires an experienced, energetic and resilient team player with a strong understanding of what it takes to deliver multi channel marketing and event programs in a complex environment. Working closely in an agile team, the successful candidate will be required to understand the capabilities of the current GDS teams and effectively manage BMC and onshore stakeholder expectations by building strong relationships and collaborating closely within the BMC team and with client serving subject matter experts.

The Marketing & Event Program Manager is expected to spearhead and oversee end to end campaign and event operations—from planning to completion. This includes creating timelines, managing budgets, coordinating with multiple channels (social media, digital, events, print, in person, hybrid and virtual experiences), and ensuring brand compliant execution across all touchpoints. The role will consolidate and analyze program performance, apply insights to continuously enhance effectiveness, and demonstrate excellent stakeholder management skills throughout the lifecycle of each initiative.

We are seeking a dynamic and innovative Assistant Director to join our Global Audit BMC team. The successful candidate will be responsible for developing and executing marketing plans and creating supporting collateral and assets to enable priority initiatives across our programs main pillars: Transformation, Audit Quality, Technology and Talent. This role requires a strategic thinker with a passion for brand storytelling and a commitment to excellence in delivery.

Your Key Responsibilities

• Execution and co-ordination of comprehensive marketing plans to help the enablement of priority initiatives within the Global Audit program.
• Create and manage the production of marketing and communications materials and assets for priority internal and external audiences, including digital content, talking points, presentations, brochures, and other materials as needed.
• Collaborate with Region teams to ensure alignment with overall brand messaging/ activation, strategic objectives and activities.
• Work closely with the Global Audit BMC team to ensure seamless and effective delivery of marketing and communication initiatives.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as necessary.
• Stay abreast of industry trends and best practices in marketing and communications to continually enhance our approach.
• Manage and mentor junior team members, fostering a culture of continuous learning and development.
• Coordinate with external agencies and vendors as required to support marketing efforts.
  
  

To qualify for the role, you must have

• Graduate – Bachelor’s degree in business administration, public relations, marketing, event management, communications or related field preferred
• 12 -15 years of total B2B marketing experience in professional services or similar industries
• 10 years’ experience in end-to-end campaign/event management via multiple channels, from managing business requirement to implementation to analysis and all phases in between.
• Strong understanding of the audit industry and its key drivers is highly desirable.
• Exceptional written and verbal communication skills, with the ability to create compelling marketing materials.
• Experience in digital marketing, including SEO, social media, and content marketing.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative thinker with a strategic mindset and strong problem-solving abilities.
• Proficient in marketing analytics and familiar with marketing automation tools.
• Leadership experience and the ability to work collaboratively in a global, matrixed environment.
  
  

Ideally, you’ll also have

• MBA with a major in Marketing or a MS (Marketing)
• Digital marketing experience
• In-depth knowledge and experience of running large, logistically complex Global events
• Knowledge of meeting industry software, CRM, including web registration & digital marketing applications
• Experience of working within a B2B brand
  
  

What We Offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
  
  

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