Sales Manager

• Identify and acquire potential MSME customers through cold calling, networking, referrals, and field sales activities.
  
• Drive sales of MSME lending products, including:
  Working Capital Loans, Term Loans, Supply Chain Finance & Other allied lending products.
  
• Manage the complete sales cycle from lead generation, customer acquisition, documentation, and loan closure.
  
• Build and maintain strong relationships with MSME clients, lending partners, Direct Sales Associates (DSAs), and registered channel partners.
  
• Deliver exceptional customer service by addressing customer queries and ensuring a seamless borrowing experience.
  
• Collaborate with credit, operations, and underwriting teams to facilitate smooth loan processing and timely disbursement.
  
• Analyze market trends, competitor activities, and customer requirements to identify new business opportunities.
  
• Generate cross-sell opportunities by leveraging relationships across various functions within the organization.
  
• Ensure compliance with internal policies and regulatory guidelines throughout the sales process.
  
• Consistently achieve and exceed assigned sales targets and business objectives.
  

Requirements

Qualifications & Experience:

• Bachelors degree in Business, Finance, Commerce, or a related field.
  
• MBA or equivalent postgraduate qualification preferred.
  
• 5-6 years of experience in similar industry & product space.
  
• Proven track record of consistently meeting or exceeding sales targets.
  
• Strong understanding of MSME lending products, secured loans, credit assessment, and underwriting processes.
  
• Experience working with lending institutions, DSAs, and channel partners will be an advantage.
  

Required Skills & Competencies:

•  Selective experience in Working capital Loans in NBFC & Banks.
  
•  Strong knowledge of secured business loans across diverse industry sectors.
  
•  Excellent communication, presentation, and interpersonal skills.
  
•  Strong negotiation and deal-closing abilities.
  
•  Relationship-building skills with customers, lending partners, and channel partners.
  
•  Ability to identify business opportunities and generate qualified leads.
  
•  Strong analytical, problem-solving, and decision-making capabilities.
  
•  Self-motivated, proactive, and target-oriented with a high level of ownership.
  
•  Ability to work independently while collaborating effectively with cross-functional teams.
  
•  Proficiency in MS Office and CRM tools is preferred.
  

• Achievement of monthly and annual sales targets.
  
• New MSME customer acquisition.
  
• Loan conversion and disbursement rates.
  
• Channel partner and DSA engagement.
  
• Customer satisfaction and retention.
  
• Cross-sell revenue generation.