Marketing Manager

Marketing Manager – Job Description

About TechnoSprout Systems

TechnoSprout Systems is a global technology consulting and engineering firm enabling enterprises across India, the UAE, and the USA to build autonomous, predictable, and high-performing digital ecosystems. Through our structured modernisation framework spanning Consulting, Platform Engineering, Optimisation, and Managed Operations, we help organisations modernise with clarity, strengthen cloud and security foundations, and move toward self-healing operations.

Role Summary

The Marketing Manager is responsible for driving demand generation, creating brand awareness, building customer personas, and converting leads into qualified meetings for the sales team.

• Key Deliverables
  
  

Deliverable 1: Lead Generation

 Run targeted campaigns on LinkedIn, email, and niche B2B channels

 Build lead lists based on ICP

 Engage and nurture leads until handover

Deliverable 2: Meeting Setups

 Follow up with warm leads

 Qualify fit based on ICP

 Schedule meetings for Sales/Consulting team

Deliverable 3: Awareness & Positioning Campaigns

 Plan and execute brand, content, and positioning campaigns

 Publish thought leadership posts (cloud, security, SRE, automation)

 Manage LinkedIn company page and leadership profiles

Deliverable 4: Ideal Customer Profile (ICP) & Persona Development

 Define ICP based on geography, industry, size, and tech maturity

 Develop buyer personas (CIO, CTO, Head of Cloud, CISO)

 Keep ICP and personas updated quarterly

Deliverable 5: Industry Events & Partnerships

 Identify relevant cloud, DevSecOps, and automation events

 Manage participation, booth support, and lead capture

 Build partnerships with ecosystem vendors

• Skills Required
  
  

 Education: Bachelor’s degree in Marketing, Business, Technology, or a related field (MBA preferred but not mandatory)

 Experience: 3–6 years of B2B marketing experience, ideally in IT consulting, cloud engineering, or enterprise technology services

 B2B marketing experience in IT services, cloud, security, automation, or consulting

 Expertise in LinkedIn organic + paid campaigns

 Strong communication, copywriting, and storytelling skills

 Ability to run multi-channel demand generation

 Hands-on experience with CRM tools and analytics dashboards

• Knowledge Required
  
  

 Understanding of cloud platforms (AWS/GCP/Azure)

 Basic knowledge of DevOps, SRE, security, and automation concepts

 Knowledge of B2B SaaS/IT buying cycles

 Data analytics and campaign optimisation

 Familiarity with tools like HubSpot, Zoho CRM, Apollo, Mailchimp, Hootsuite, etc.

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