Market Communication Professional
Mission
Develop and drive best-in-class marketing plans as a strategic business partner to support the growth priorities, target verticals, and sales channels of Digital Industries.
The role is responsible for accelerating business growth through integrated marketing programs, demand generation initiatives, customer engagement campaigns, industry events, executive forums, and digital marketing strategies in close collaboration with sales and business teams.
Key Responsibilities
- Run integrated marketing plan in collaboration with vertical, territory and channel sales, optimizing programs to deliver key business metrics across reputation, demand generation, pipeline acceleration, and marketing influence through an omnichannel approach.
- Manage and optimize the plan to drive performance across paid advertising, ABM campaigns, events, and customer engagement initiatives across various platforms.
- Acquire and engage key CXO and relevant stakeholder contacts within targeted verticals and create deep engagement through structured account-based marketing programs and executive engagement initiatives
- Develop and execute product and solution launches collaboratively with business stakeholders and marketing program managers.
- Strong event management experience, including planning and execution of customer events, executive forums, trade shows and industry engagements, with the ability to manage agencies, budgets, stakeholders, and end-to-end project delivery.
- Drive creation of sales collateral, customer references, case studies and tools that enable the sales function and support business growth.
- Create demand , generate SQL and accelerate existing pipeline opportunities through targeted marketing techniques.
- Partner closely with sales teams to identify white-space opportunities, strategic accounts, and growth areas within priority segments.
- Leverage customer, market, and competitive insights to refine marketing strategies, improve campaign effectiveness, and identify emerging opportunities.
- Monitor campaign performance and optimize marketing investments to maximize ROI, engagement, and pipeline contribution.
- Conduct A/B testing and campaign optimization initiatives to improve conversion rates and key performance indicators.
- Stakeholder Management & Communication with the business to engage in constant interaction with internal stakeholders to ensure prompt alignment, timeliness, communication, and flawless execution of all marketing activities.
- Communicate marketing plans, performance results, business impact, and key learnings to leadership.
- Collaborate effectively across sales, business units, digital marketing, communications, and external agency partners to deliver integrated growth programs.
Essential Skills & Qualifications
- Minimum 8+ years of B2B marketing communication, segment marketing, vertical marketing, demand generation, or strategy experience.
- Creative thinker with a growth mindset, capable of identifying new opportunities and developing innovative marketing approaches.
- Strong analytical skills with experience in marketing performance analysis, customer insights, and data-driven decision-making.
- Experience and interest in energy, sustainability, infrastructure, industrial technology, or related industries will be preferred.
- Strong project management and organizational skills with experience using AI workflow and collaboration platforms.
- Strong people management and leadership skills, with experience leading and mentoring functional team members.
- Excellent communication, presentation, stakeholder management, and budget management skills.
As marketing continues to evolve through digital transformation, the candidate should exhibit curiosity and openness toward emerging technologies in AI and innovative ways of working.
- AI-assisted content creation and campaign optimization.
- AI-driven audience targeting and personalization strategies.
- Emerging MarTech and digital technologies that drive efficiency, scalability, and enhanced customer experiences.
