SEO Team Lead

About The Role

You will be a senior, hands-on member of our SEO team, directly managing 1 to 2 SEO Project Managers while owning strategy and execution across a portfolio of high-traffic websites targeting the US market. This role reports to senior leadership and requires someone who is independent, results-focused, and takes full accountability for outcomes. As the team grows, so will your scope.

What You Will Do

• People and team: Lead and develop a team of SEO Project Managers: day-to-day task assignment, coaching, skills development, and performance support.
• Run daily syncs and sprint reviews; define new tasks and initiatives for the teams weekly sprint.
• Lead hiring processes as the team scales.
• Strategy and execution: Create and implement SEO strategy across multiple sites and verticals, with a focus on the US market.
• Identify optimization opportunities across technical SEO, on-page, and off-site; own the roadmap for each.
• Conduct market and competitor analysis to uncover content gaps on existing pages and missing pages we should be targeting.
• Drive on-site and off-site SEO improvements to grow organic audience and rankings.
• Reporting and analysis: Monitor site performance daily across rankings, traffic, and clicks using Google Search Console, Google Analytics, Data Studio, RankRanger, SEMrush, Ahrefs, and similar tools.
• Review daily content output to ensure alignment with content strategy and quality standards.
• Compile performance reports and analysis for senior management.
  
  

• 4 to 5+ years of SEO experience, with at least 1 to 2 years in a team lead or senior hands-on role.
• A proven track record of managing and developing SEO team members, with high accountability and a take-ownership mindset.
• Independent, results-driven, and motivated to push projects forward without being asked.
  
  

• Deep knowledge of SEO best practices across technical, on-page, and off-page.
• Solid WordPress proficiency: custom post types, taxonomies, plugins such as Yoast or RankMath, and template-level edits.
• Working knowledge of HTML and CSS.
• Hands-on experience with Screaming Frog, Ahrefs, SEMrush, Google Search Console, and Google Analytics.
  
  

• Previous experience in iGaming or sports betting affiliate SEO. [strong plus]
• Familiarity with the US regulated gambling or sports betting market. [strong plus]
• Fluent written English at a native level. [strong plus]
• Strong organizational skills with experience managing multiple concurrent projects under deadlines.