Head of Performance Marketing

Who We Are

Known best as the Undisputed King of Trainers, JD Sports reigns supreme as one of the biggest and best global Sports Fashion brands across footwear and apparel.

Founded in 1981 in Greater Manchester UK, JD Group has achieved remarkable growth through rapid global expansion, now standing as the leading global sports fashion retailer. With over 3,400 stores worldwide, we strive to inspire the emerging generation through a captivating connection to the universal culture of Sport, Music, and Fashion.

In 2017, JD Sports first launched within the Australian market and has since expanded to 60+ stores across all Australian states and New Zealand, with plans for continued future growth. Our mission is to offer unparalleled service and style to all our customers.

Working at JD Sports is a state of mind, an attitude and way of challenging the norm. We do not conform; we create our own path and are elite within our field. And now, we’re seeking talented and passionate individuals to join our team.

THE ROLE

We are looking for a commercially driven and strategically sharp Head of Performance Marketing to lead our acquisition strategy across APAC. This is a leadership role responsible for driving revenue growth, efficiency and market share across both paid and organic channels.

Leading a high-performing team across Paid Media, Affiliates, Paid Social and SEO, you will own significant budget investment and be accountable for delivering strong commercial outcomes across key platforms including Google, Meta, TikTok, Snapchat and emerging AI-driven discovery channels.

This role requires a true player-coach, suiting someone equally comfortable setting strategy and getting hands-on within platforms, data and performance optimisation. The role will be responsible for:

Strategy & Commercial Performance

• Own and deliver the end-to-end performance marketing strategy across APAC, aligned to business growth objectives
• Drive profitable revenue growth, embedding margin and contribution into all channel decisions
• Lead an incrementality-first approach, ensuring investment decisions are grounded in true performance vs attributed metrics
• Integrate channel strategy with trading calendars, promotions and wider digital activity
  
  

Channel & Platform Leadership

• Oversee performance across Google (Search, Shopping, PMax, YouTube), Meta, TikTok, Snapchat and programmatic
• Continuously evolve the channel mix and audience strategies to maximise growth
• Lead the organic search strategy, driving sustainable traffic and revenue through SEO and content optimisation
• Develop and execute a Generative Engine Optimisation (GEO) strategy to ensure visibility in AI-driven search environments
  
  

Measurement & Optimisation

• Own the measurement and attribution framework, including MMM, MTA and first-party data strategies
• Ensure spend is optimised against ROAS, COS and revenue targets across all markets
  
  

Leadership & Stakeholder Management

• Lead, coach and develop a high-performing, data-driven team and build strong partnerships with platforms (Google, Meta, TikTok, Snapchat) and key external partners
• Work cross-functionally with Trading, CRM, Data, Finance and Brand teams to deliver integrated outcomes
  
  

WHAT WE’RE LOOKING FOR?

• Proven experience leading performance marketing in-house within Retail or eCommerce
• Strong commercial acumen, with ownership of significant media budgets and revenue targets
• Deep expertise in paid media, SEO and advanced measurement (MMM, MTA, attribution)
• Hands-on experience across key platforms, not just agency management
• Ability to translate complex data into clear, actionable commercial insights
• A player-coach mindset with a passion for building and developing high-performing teams
• Experience operating across APAC markets with an understanding of regional nuance
  
  

WHAT’S IN IT FOR YOU?

• Birthday leave
• Competitive Salary
• One month paid parental leave
• Referral bonus scheme
• Training and development to evolve and shape your career
• Opportunity to progress across all areas of the business including Retail, Support Office and our Distribution Centre
• Treat yourself with our attractive staff discount! This can also be used for friends and family
• Access to our Employee Assistance Program & Mental Health champions
  
  

We are passionate about connecting with driven and skilled individuals who are invested in their development, so that together we can evolve our brands success, alongside evolving your career.

JD values diversity and inclusion and champions a culture where everyone feels, valued, included, and celebrated.

What are you waiting for? Apply today and kick start your JD Sports Journey.

Please note, by applying for this role, you consent to us completing a Work Rights check to verify your working rights where required.

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