Sales And Marketing Specialist US Accounting

Job Description:

Role Overview

This role combines strategic outbound sales, relationship-building, and authority-driven marketing. You will be responsible for targeting US-based CPA firms, accounting practices, and enterprise finance teams through LinkedIn outreach, cold communication, and thought-leadership content.

Key Responsibilities

1. Lead Generation & Outreach

• Execute personalized LinkedIn campaigns targeting US Partners, CFOs, Founders, and Practice Leads.
• Conduct strategic cold calls and cold email outreach to qualify prospects and book discovery meetings.
• Build and maintain a strong pipeline of CPA firms and enterprise clients.

2. Authority & Content Positioning

• Manage company LinkedIn visibility by sharing insights on US Tax, Bookkeeping, automation, and outsourcing benefits.
• Collaborate internally to create thought-leadership posts, case studies, and market insights.
• Position the company as a trusted outsourcing partner for US accounting firms.

3. Enterprise Sales Focus

• Identify and penetrate mid-to-large CPA firms and enterprise clients (revenue $2M+).
• Build multi-touch engagement strategies for high-value accounts.
• Develop relationships with decision-makers and influencers within target firms.

4. CRM & Reporting

• Track leads, meetings, and pipeline stages in CRM systems.
• Provide weekly reports on funnel performance, conversion metrics, and opportunities.
• Maintain clean, updated prospect records and follow-up schedules.

Candidate Requirements:

Experience

• 3–5 years in international B2B sales or marketing
• Proven experience selling to US clients (Accounting, Finance, Outsourcing, SaaS, or BPO preferred)
• Skills & Competencies
• Strong LinkedIn lead generation and social selling expertise
• Experience with cold calling US prospects and handling objections
• Excellent written and verbal English communication
• Confidence in speaking with US executives and navigating gatekeepers
• Familiarity with CRM tools (HubSpot, Zoho, or similar)
• Experience using LinkedIn Sales Navigator and AI outreach tools

Experience : 3 - 5

Timing : 5:30 PM – 2:30 AM

Working Shift : Day Shift (Onsite)

Job Type : Full Time

Category : Marketing

Salary : Best in industry

Skills : Excellent Communication

Keywords : Sales

Interested candidates kindly share your resume on Krupa.patel@vrecruitfirst.com or WhatsApp on 9898297925