Marketing Executive

1.     Graphic Design & Creative Development

·       Create high-quality, professional marketing creative at an expert level for digital and offline brand requirements.

·      Develop artwork for social media, Meta campaigns, brochures, banners, hoardings, standees, posters, presentations, promotional material and other brand communication.

·       Maintain consistency of brand identity, visual standards, messaging and approved brand guidelines.

·       Bring fresh and innovative creative ideas for campaigns, product communication and market activation

2.     Video Production & AI-Based Content

·       Plan and execute video shoots at sites, customer locations, events and market activities.

·       Handle video editing, video mixing, transitions, sound, graphics and final output independently. 

·       Create engaging short-form content such as Reels, promotional videos, product videos, testimonials and activity highlights. 

·       Explore and implement AI-based video creation, editing and creative-content tools to improve speed, quality and innovation

3.     Offline Branding & Site Execution

·       Plan and execute offline branding activities including hoardings, auto hoods, pole boards, wall paintings, site branding, vehicle branding, banners and other visibility assets.

·        Coordinate complete site execution from artwork approval and vendor confirmation to production, installation and final quality check.

·        Ensure branding activities are executed on time and as per approved specifications

4.     Agency & Vendor Coordination

·       Coordinate with branding agencies, printers, fabricators, media vendors, digital agencies and other service/material providers.

·       Obtain and compare market rates to ensure competitive pricing and value for money.

·       Negotiate where required and maintain professional vendor relationships.

·       Track commitments, delivery timelines, quality and pending work to ensure timely closure.

5.     Marketing Campaigns & Strategy

·       Support development and execution of market campaigns, brand activation plans and promotional strategies.

·        Convert marketing objectives into practical activity plans with clear timelines and execution ownership.

·       Monitor campaign execution and suggest improvements based on market response and business requirements.

6.     Social Media & Digital Marketing

·       Manage company/group brand social media pages and ensure regular posting as per the approved content calendar.

·       Plan, create and coordinate content for platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.

·       Handle Meta Ads campaigns, including campaign setup, audience targeting, creative coordination, monitoring and basic performance tracking.

·       Explore suitable paid promotion opportunities and recommend relevant platforms/activities for brand visibility and lead generation.

7.     Brand Activity Calendar

·       Prepare and maintain a monthly/quarterly brand activity calendar covering digital, offline, events, campaigns, content and market activation.

·    Ensure all planned activities are initiated, followed up and completed within the committed timeline. • Keep the concerned group team informed about upcoming activities, requirements and execution status. 8. Event Management & Promotional Material

·       Plan and coordinate marketing events, contractor meets, applicator meets, customer activities and other brand events.

·       Arrange approved promotional materials, gifts, branding assets and event requirements.

·       Coordinate with internal teams and vendors to ensure smooth event execution from preparation through closure.

8.      Internal Coordination

·       Maintain close coordination with the group marketing, sales, business and other relevant teams.

·       Collect requirements, take approvals, communicate execution status and close activities systematically.

·       Support sales teams with timely marketing and branding requirements.

9.     Cost Optimization & Budget Discipline

·       Ensure all activities remain within approved budgets and target-based cost parameters.

·       Explore the best available market rates for offline and online branding materials and services.

·       Compare quotations and identify cost-effective options without compromising required quality.

• Expert-level graphic design and strong creative thinking.
  
•  Practical video shooting and professional video editing/mixing capability.
  
• Ability to use AI-based creative and video-generation tools.
  
• Strong understanding of social media platforms and Meta advertising.
  
• Good understanding of offline branding, printing, fabrication and installation processes.
  
• Strong vendor/agency coordination and negotiation skills.
  
• Good planning, follow-up, execution and time-management skills.
  
• Proactive approach with ownership for timely completion of activities.
  
• Strong communication and coordination skills.
  
• Commercial awareness with focus on cost optimization and budget discipline.
  
• Ability to work independently as well as closely with a cross-functional team
  

Preferred Tool/Knowledge:

• Adobe Photoshop / Illustrator / CorelDRAW or equivalent design tools
  
• Premiere Pro / After Effects / CapCut or equivalent video tools
  
• Canva and AI-based creative/video platforms
  
• Meta Business Suite / Ads Manager
  
• Basic analytics and reporting tool
  

Requirements

Experience: 5 – 7 years of experience in Marketing or similar role

Preferred Candidate Location: Local candidates within 30 kms from job location is preferred

Benefits: Insurance, Mobile phone reimbursement