Brand Manager

1.     Brand Strategy & Management

o   Develop and implement the overall brand strategy, annual marketing plan and brand calendar.

o   Own the brand positioning and customer proposition across product categories.

o   Ensure consistent brand identity and communication across all marketing touchpoints.

o   Build brand awareness, consideration, preference, trial and recall among dealers, distributors, contractors, applicators, consultants, architects, builders and end consumers.

o   Monitor brand health, market perception and competitor activities and recommend corrective actions.

2.    Product Marketing & New Product Development

o   Lead new product development, product positioning, packaging and product launches.

o   Conduct market research to identify customer needs, market gaps and emerging opportunities.

o   Develop product propositions, USPs, communication strategies and go-to-market (GTM) plans.

o   Work closely with R&D, Technical, Quality, Sales and Production teams for successful product commercialization.

o   Develop product literature such as brochures, technical datasheets, catalogues, presentations and digital content

3.   360° Marketing & Communication

o   Plan and execute integrated 360° marketing campaigns across:

o   ATL: Television, Print, Outdoor, Radio, etc.

o   BTL: Dealer activities, contractor meets, exhibitions, product demonstrations, events, etc.

o   Digital: Social media, Google, website, email and other digital platforms.

o   Develop communication campaigns to strengthen brand image and drive product adoption.

o   Prepare creative briefs and coordinate with advertising, media and creative agencies.

o   Manage creative development, media planning, campaign execution and effectiveness.

o   Ensure the right media mix and optimum marketing ROI.

4.   Channel & Influencer Marketing

o   Develop marketing programs for dealers, distributors, contractors, applicators, architects, structural consultants and other influencers.

o   Design dealer engagement, loyalty, incentive and promotional programs.

o   Develop initiatives to increase product trials, channel engagement and market visibility.

o   Identify alternate channels and new market opportunities to improve market penetration and market share.

           5.   Sales & Business Support

o   Work closely with Sales and Product teams to analyse sales performance, market trends and product performance.

o   Identify growth opportunities by geography, product category, customer segment and channel.

o   Provide inputs for pricing, promotions, schemes, incentives and margin improvement.

o   Develop sales-support tools, product presentations and marketing materials.

o   Support the Sales team in achieving revenue, volume and market-share objectives.

6.  Market Research & Competitive Intelligence

o   Conduct regular market research covering:

o   Customer requirements

o   Competitor products and launches

o   Pricing and packaging

o   Distribution and channel activities

o   Promotional activities

o   Market trends and customer behaviour

o   Monitor competitor marketing strategies and identify potential threats and opportunities.

o   Identify new market opportunities and recommend actionable strategies.

7.  Digital & Social Media Marketing

o   Develop and execute the brands digital marketing strategy.

o   Manage social media campaigns and digital brand communication.

o   Create and coordinate content to improve brand visibility, engagement and lead generation.

o   Monitor digital campaign performance and optimize activities based on results.

o   Track key digital metrics and prepare performance reports.

8. Marketing Budget & ROI

o   Prepare and manage the annual marketing budget.

o   Allocate marketing investments across brands, products, geographies and channels.

o   Monitor campaign expenditure and ensure effective utilization of marketing budgets.

o   Measure marketing ROI, lead generation, brand awareness and sales impact.

o   Identify opportunities to optimize marketing spend and improve overall effectiveness.

Knowledge& Skills:

1.     Strong knowledge of brand management, marketing strategy and product marketing.

2.     Knowledge of market research, competitor analysis and customer insights.

3.     Understanding of ATL, BTL, digital and 360° marketing.

4.     Knowledge of product launches, positioning and go-to-market strategies.

5.     Understanding of dealer, channel and influencer marketing.

6.     Strong analytical, strategic and problem-solving skills.

7.     Excellent communication, presentation and negotiation skills.

8.     Strong project management and stakeholder coordination skills.

9.     Proficiency in MS Excel, PowerPoint and digital marketing tools.

Requirements

Experience: 5-7 years of experience in relevant experience in Brand Management, Product Marketing, Marketing Strategy or Integrated Marketing, Revenue generation and ROI, preferably in the building materials/construction industry

Preferred Candidate Location: Local candidates within 30 kms (Surat) from job location is preferred