Manager - Retention Marketing WhatsApp And Email

About the Role

This is not a campaign execution role. This is an ownership role inside Teabox’s D2C growth engine.

As the Retention Marketing Manager (WhatsApp & Email), you will own repeat revenue and customer lifetime value as a business outcome. WhatsApp and Email are not “channels” here—they are profit levers. You will design, build, and scale lifecycle systems that drive frequency, engagement, and long-term value, end to end.

Think of this role as being the Founder of Retention within Teabox.

Key Responsibilities:

Retention Strategy & Revenue Ownership

• Own retention-led revenue, repeat purchase rate, and LTV contribution from WhatsApp & Email.
• Build quarterly and monthly retention plans with clear revenue, engagement, and frequency targets.
• Identify and unlock growth levers: lifecycle timing, nudges, replenishment logic, loyalty mechanics, offers, and personalisation.
• Operate with an owner’s mindset: prioritize what moves repeat revenue, cut noise, and focus on outcomes.

Lifecycle & Automation Ownership (WhatsApp & Email)

• Own the full lifecycle strategy and execution across WhatsApp and Email.
• Design, build, and continuously optimize high-impact automated journeys, including:
• Welcome & onboarding
• Browse/cart abandonment
• Post-purchase education & usage
• Replenishment & repeat nudges
• Win-back & churn prevention
• Loyalty, VIP, and high-LTV journeys
• Ensure flows are scalable, intelligent, and increasingly self-running.
  

Campaign Strategy & Execution

• Plan and execute calendar-led and tactical campaigns aligned with business priorities.
• Partner with brand and content teams to maintain strong, consistent messaging.
• Ensure every communication is relevant, timely, and customer-first—not spammy or repetitive.
• Balance automation with thoughtful manual pushes when required.
  

Segmentation, personalization & Customer Intelligence

• Build and maintain robust customer segmentation based on:
• Purchase behavior & frequency
• Recency & engagement
• Product affinity
• Lifecycle stage & value tiers
• Drive personalization across message, timing, offers, and channel choice.
• Continuously refine segments to improve relevance and conversion.

Analytics, Testing & Optimization

• Own retention performance metrics such as:
• Open rates, CTR, and CVR
• Repeat purchase rate
• LTV and revenue contribution from retention channels
• Run structured A/B tests across copy, creatives, timing, frequency, and offers.
• Turn insights into system-level improvements, not one-off wins.
  

Cross-Functional Collaboration

• Work closely with performance, brand, product, tech, and data teams.
• Ensure clean data, correct tagging, and reliable lifecycle execution.
• Align retention journeys with inventory, product drops, and brand priorities.
  

What Success Looks Like

• Retention becomes a meaningful and growing revenue engine, not an afterthought.
• Clear improvement in repeat purchase rate, frequency, and LTV.
• Well-structured lifecycle systems running with minimal manual intervention.
• Strong insight loop guiding smarter campaigns and automation decisions.
• Customers feel understood, not marketed to.

Must-Have Traits & Experience

• 3–6 years of experience in Retention / Lifecycle / CRM Marketing (D2C preferred).
• Strong hands-on experience with WhatsApp and Email automation platforms.
• Proven ability to scale lifecycle journeys that drive repeat revenue.
• Deep understanding of Indian D2C consumer behavior.
• Comfortable working with data, dashboards, and experimentation.
• High ownership mindset: “Retention is my business.”

Good to Have

• Experience in D2C, FMCG, Food & Beverage, or subscription businesses.
• Strong copy judgment and customer empathy.
• Understanding of consent management, opt-ins, and communication compliance.

Why Join Us

• High-ownership role with direct business impact.
• Opportunity to build retention as a core profit engine, not a support function.
• Freedom to design systems, test aggressively, and scale what works.
• Work with a fast-growing, purpose-driven brand that values outcomes over activity.

CTC: According to industry standards.