Advertising Copywriter

Job Title: Advertising Copywriter  

Location: Siliguri, West Bengal  

Mode: Work from office  

About Us:  

Teabox isn’t just another tea company — we’re a freshness revolution. We source directly from 150+ estates across India, often getting the finest teas within hours of production. With cutting-edge cold storage and dehumidifying tech, we lock in every note of aroma and flavor. The scoreboard? 5 billion+ cups delivered to 125+ countries. We’re building a premium, home-grown Indian tea brand from THE SOURCE — and we’re doing it from Siliguri, the heartland of Indian tea.  

About the Role: 

Words have the power to sell, persuade, and shape brands—and we're looking for someone who knows exactly how to use them. 

As an Advertising Copywriter at Teabox, you'll create high-converting, well-researched, and compelling copy that turns attention into action. From scroll-stopping ads and engaging email campaigns to persuasive landing pages and high-performing video scripts, your writing will play a key role in driving growth. 

Working closely with our marketing team, you'll blend customer psychology, first-principles thinking, storytelling, and performance marketing to craft content that doesn't just sound good—it delivers results. 

Key Responsibilities: 

• Write Scroll-Stopping Video & UGC Ads: Craft persuasive, high-converting scripts for direct response videos and UGC ads that grab attention, spark interest, and drive action. 
• Bring Static Ads to Life: Create compelling copy for static ads across multiple platforms, ensuring every word aligns perfectly with campaign goals and our brand voice. 
• Own Every Headline, Caption & Description: Write irresistible headlines, engaging captions, and persuasive descriptions that capture attention and encourage clicks. 
• Build Landing Pages That Convert: Turn curious visitors into loyal customers with persuasive, conversion-focused landing page copy that works seamlessly with our ad campaigns. 
• Create Emails People Actually Want to Read: Write engaging, high-performing email campaigns for product launches, seasonal promotions, and audience-specific communication. 
• Think Like the Customer: Dive deep into customer behavior and psychology to create messaging that genuinely resonates and inspires action. 
• Write with First-Principles Thinking: Build every piece of content from strong fundamentals, ensuring it aligns with our brand values, business goals, and customer expectations. 
• Collaborate, Brainstorm & Create: Work closely with the marketing team to develop fresh ideas, shape content strategies, and create campaigns that drive both engagement and sales. 
• Tell Stories That Stick: Use storytelling techniques to transform ordinary messages into memorable brand experiences that people genuinely connect with. 
• Polish Every Word: Edit, proofread, and refine content to ensure every piece is accurate, grammatically flawless, and consistently on-brand. 
• Stay Curious. Stay Ahead. Keep up with emerging trends, platforms, and content innovations to continuously elevate the quality and effectiveness of our work. 
• Help Shape the Bigger Picture: Participate in content planning and strategy discussions while collaborating with designers and multimedia teams to create campaigns with maximum impact. 

Qualifications: 

• Proven experience as an Advertising Copywriter, or a similar role (agency background is a plus). 
• Exceptional writing and editing skills with a strong focus on selling through words. 
• In-depth understanding of customer behavior, psychology, and a first principles approach. 
• Deep understanding of direct response marketing principles and customer psychology. 
• Experience in writing copies for ad scripts, email campaigns, landing pages, meta ad headlines, and other marketing collaterals. 
• Strong storytelling skills to create engaging narratives that drive brand affinity. 
• Excellent organizational and time-management skills to handle multiple projects simultaneously. 
• Outstanding communication and collaboration skills to work effectively within a team. 
• A degree in Marketing, Advertising, English, or a related field is a plus. 
• Familiarity with ad copywriting frameworks like AIDA, Problem-Agitate-Solution, FAB, etc. 

What Will Get You Brownie Points: 

• Prior experience as ad copywriter or a similar role in a performance marketing (or marketing) agency or a high-growth stage startup. 
• A strong portfolio of ads that drove measurable performance. 
• Hands-on experience with high-performing ad formats (Meta, Google, TikTok, etc.). 

Salary & Other Benefits: 

• Competitive salary based on your experience and expertise. 
• Company-provided laptop/desktop and all necessary equipment to help you do your best work.