Associate Relationship Manager-Group

Job Requirements

About the Role

The Associate Relationship Manager – Group Business is a key position within the Rural Banking function of Retail Banking , focused on deepening customer relationships and delivering high-quality service to rural clients. The role supports the Relationship Manager in identifying prospective customers and converting them into business opportunities. It involves forming and managing Joint Liability Groups (JLGs) through their entire lifecycle—from formation to disbursal and collection. The incumbent is responsible for driving client acquisition, building household-level relationships, and contributing to community development initiatives, while ensuring compliance and operational excellence.

Key Responsibilities

Primary Responsibilities

• Conduct zoning activities to map household needs in assigned villages and areas.
• Create and manage Joint Liability Groups and centres through formation, disbursal, and collection phases.
• Perform end-user checks post loan disbursal and meet monthly and annual group loan booking targets.
• Assess client needs and generate new revenue streams through cross-selling based on lifestyle, risk profile, and financial requirements.
• Achieve individual and branch sales goals through new business acquisition, referrals, and account retention.
• Maintain high collection efficiency through disciplined follow-ups and engagement.
• Ensure accurate documentation for loans accounts.
• Coordinate with operations officers for timely and accurate data entry.
• Ensure full compliance with bank policies and regulatory requirements.
• Conduct field audits and customer verifications to maintain account quality.
• Gather market intelligence and benchmark against competitor practices.
  
  

• Recommend process improvements to enhance service efficiency and quality across the branch network.
• Support implementation of livelihood advancement and community development initiatives.
  
  

• Graduate in any discipline.
  
  

• Minimum 1 years of relevant experience in JLG product or related fields.
  
  

• Strong understanding of rural customer needs and market dynamics.
• Ability to build and manage customer relationships at the household level.
• Proficiency in loan documentation and operational coordination.
• Excellent communication and interpersonal skills.
• Commitment to compliance and high service standards.
• Capability to support community development and livelihood initiatives.