Market Activation Manager Rohtak

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey.

We’re seeking talented experts who share our passion for innovation and excellence. Bring your unique perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for Market Activation Manager for Rohtak location and details mentioned below:

Let me tell you about the role !

The purpose would to generate pull/demand from consumers and influencers through activities in the basket of towns/ markets. This role will supervise the Key Activation Executives (KAE) attached to the markets.

What You Will Deliver

Implement the Area Activation Strategy by implementing key marketing programs: quality activations, mechanic loyalty programs, track competition, develop in-depth regional market feedback mechanism and suggest action plans.

• Will need to perform world-class one-to-one and one-to-many interactions with the target audience who are mechanics, small fleet-owners, individual consumers and other influencers that will help create an urge to use, reinforce usage and ensure advocacy for product brands.
• The basket of towns/ markets will be signed off centrally / jointly by sales and marketing and the activation schedule will be provided to on a quarterly basis.
• Will be responsible for training and developing the DSR/FMR’s so that the brand story & activity implementation can be scaled up, necessary required support will be provided
• Planning and organizing activity in distributor area with close coordination with distributor & sales team warrants excellent people management skills
• The key activities carried out would be Garage Meets/ Mechanic Meets, Fleet owners meet, Tractor clinics; Stand meets (LCV & Jeep), Roadshows and Agency led activation management etc.
• Key measurement criteria for the impact of activities will be % of incremental growth over other towns,
• Act in a manner consistent with the BP Values & Behaviours by strictly adhering to safe, Ethical & complaint behaviour for all activities in the market including company processes for “Distributor Claim Management
  
  

Experience And Qualifications

Education

• University Graduate in any discipline (Preferred BE/ B.Tech / B.Sc / MBA)
  
  

Experience

Having 5+ years of experience in managing sales through distributors, New Franchise workshop handling, Sales Promotion & Business Development, third party people management and leading teams

Skills & Competencies

• Sector, market, customer and competitor understanding (Sales)- Skilful
• Customer Relationship Management - Skilful
• Prospecting and pipeline Management - Skilful
• Offer and Product knowledge - Skilful
  
  

You Will Work With

DB, Internal & central HO teams

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