Specialist Demand Generation

About Data Axle:

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

General Summary:

This position is responsible for planning, executing, and optimizing integrated demand generation campaigns that drive pipeline and revenue against our vertical market priorities.

The Specialist Demand Generation builds and manages multi-channel campaigns spanning email marketing, webinars, paid media, and events, and works closely with Sales, Marketing Operations, Content, and Product Marketing to ensure programs are aligned to vertical priorities and business goals. This role owns pipeline and revenue targets for assigned verticals, applies demand generation best practices to continuously improve campaign performance, and partners with Sales on lead follow-up, funnel conversion, and shared goal attainment.

Essential Job Functions: *

1. Design, build, and execute integrated demand generation campaigns across email, webinars, paid media, and events to support vertical priorities.
2. Own pipeline and revenue targets for assigned verticals, tracking performance against goals and adjusting tactics as needed.
3. Develop multi-touch nurture and campaign journeys that move prospects through the funnel from awareness to opportunity.
4. Plan, promote, and execute webinars and virtual events, including content coordination, promotion, registration, and follow-up.
5. Manage paid media programs (search, social, display, and/or retargeting) in partnership with agencies or internal specialists to drive qualified demand.
6. Support and, where needed, help plan in-person or hybrid events, tradeshows, and field marketing activities tied to vertical campaigns.
7. Partner with Sales leadership to align campaign strategy with sales goals, ensure timely lead follow-up, and drive shared accountability for pipeline and revenue.
8. Collaborate with Marketing Operations to ensure accurate lead scoring, routing, and campaign attribution in marketing automation and CRM systems.
9. Work with Content and Product Marketing to develop messaging, offers, and assets tailored to vertical audiences.
10. Apply demand generation best practices, including segmentation, personalization, and testing, to improve campaign performance over time.
11. Analyze campaign and funnel performance, translating data into insights and recommendations for optimization.
12. Manage campaign budgets, ensuring efficient allocation of spend across channels to maximize pipeline and revenue impact.
13. Establish and report on KPIs including MQLs, pipeline generated, conversion rates, and revenue contribution.
14. Maintain a campaign calendar and ensure timely, coordinated execution across channels and teams.
15. Stay current on demand generation trends, tools, and channel best practices, recommending new approaches as appropriate.

*Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation.

Supportive Job Functions: *

1. Perform other miscellaneous duties as assigned by management.

*These tasks do not meet the Americans with Disabilities Act definition of essential job functions but remain important to overall performance.

Knowledge, Skills, and Abilities:

1. Working knowledge of email marketing, marketing automation, and lead nurture program design.
2. Working knowledge of webinar platforms and best practices for promotion, delivery, and follow-up.
3. Working knowledge of paid media channels (search, social, display, and/or retargeting) and campaign optimization.
4. Familiarity with planning and supporting in-person or virtual events and tradeshows.
5. Solid understanding of demand generation best practices, including segmentation, lead scoring, and funnel conversion.
6. Ability to partner effectively with Sales to align on goals, follow-up processes, and shared pipeline/revenue accountability.
7. Strong analytical skills with the ability to interpret campaign data and translate it into actionable recommendations.
8. Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.
9. Excellent written, verbal, and interpersonal communication skills.
10. Ability to think strategically while executing tactically in a fast-paced environment.

Education, Experience, and Certification: *

Required:

1. 5-8 years of experience in demand generation, integrated marketing, or field/campaign marketing, ideally supporting B2B or vertical-focused go-to-market programs.
2. Working knowledge of email marketing platforms and marketing automation tools (e.g., Marketo, HubSpot, Pardot, or similar).
3. Experience planning and executing webinars, including promotion, delivery, and lead follow-up.
4. Experience with paid media campaign management across search, social, and/or display channels.
5. Some experience supporting or coordinating marketing events, tradeshows, or field marketing activities.
6. Demonstrated success owning pipeline and/or revenue targets and reporting against them.
7. Experience partnering closely with Sales teams to align campaigns with sales goals and processes.
8. Bachelors degree in Marketing, Business, Communications, or related field, or equivalent experience.
9. Strong analytical mindset with the ability to measure performance and derive actionable insights.
10. Excellent written, verbal, and interpersonal communication skills.

*Minimum requirements needed to perform the job.

Scope of Job:

1. No direct or indirect reports.
2. No supervisory responsibility; general direction received.
3. Frequent contact with internal stakeholders, including Sales, Marketing Operations, Content, and Product Marketing.
4. Regular exposure to confidential pipeline, revenue, and campaign performance data.
5. Errors may impact pipeline generation, revenue attainment, and sales-marketing alignment.
6. Work is performed in a professional office environment with occasional travel for events or field marketing activities.

Disclaimer:

Data Axle India follows a merit-based employee recruitment practice with extensive screening steps. Data Axle India does not charge/accept any amount or security deposit from job seekers during the recruitment process.

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