GTM Specialist - AI Product

Company Description

We build AI-powered digital experiences - designed to perform, adapt, and handle complexity.

Some of our work includes modernising UNICEF’s global platforms, rebuilding Stanfords infrastructure, and winning Splash Awards for our work with Diabetes.org.

We’ve also supported legal aid organisations, research institutions, and healthcare platforms dealing with legacy sprawl and fragmented systems, and built AI solutions using our orchestration system, Aeldris.

We take on the kind of problems packaged tools don’t solve - brittle systems, sprawling content, disconnected UX. Problems that require more than a stack and need thinking.

We’re engineers, designers, and product people who care about culture, how things work, and what they solve. Join us https://www.qed42.com/careers

Join us https://www.qed42.com/careers

About The Role

We’re building a new AI product - a no code platform to build chat assistant and RAG applications; and are looking for a hands-on, AI-enabled marketer who can take full ownership of how this product is positioned, discovered, and adopted in the market.

This role is not about executing predefined campaigns. It’s about figuring out what works, building momentum from zero to scale, and continuously improving outreach and conversion using data, experimentation, and creativity.

This role requires an self-driven contributor who can understand the product and its offerings, collaborate with the product team, plan, create, execute, and monitor marketing initiatives across social media, LinkedIn, email campaigns, and presales support.

What We Expect From You

Ownership & Initiative

• Take end-to-end ownership of product marketing and growth — from early positioning to sustained demand generation.
• Identify gaps, opportunities, and blind spots without being asked.
• Proactively propose and execute new growth ideas, experiments, and strategies.
  
  

• Deeply understand the AI product, its value proposition, and how it solves real customer problems.
• Translate technical AI capabilities into clear, compelling, and simple messaging for different audiences.
• Continuously refine positioning based on feedback, usage data, and market signals.
• Build and maintain a clear understanding of the competitive landscape, using ongoing research to influence positioning, messaging, and go-to-market decisions.
  
  

• Design and drive outreach strategies that meaningfully increase awareness, engagement, and qualified leads.
• Experiment with multiple channels (content, communities, partnerships, inbound, outbound, AI-driven campaigns, etc.) and double down on what converts.
• Build scalable systems rather than one-off campaigns.
  
  

• Own conversion metrics across the funnel — awareness → interest → adoption.
• Use data to understand what’s working, what’s not, and why.
• Continuously optimize messaging, channels, and flows to improve conversion quality, not just volume.
  
  

• Leverage AI tools and workflows to move faster, test more, and personalize outreach.
• Explore and implement AI-driven approaches to content creation, segmentation, experimentation, and analytics.
• Stay curious and up to date with emerging AI-led marketing techniques.
  
  

• Work closely with product, engineering, and leadership to align growth goals.
• Bring market insights back to the product team to influence the roadmap and features.
• Clearly communicate insights, experiments, wins, and learnings.
  
  

• 2 - 3 years of experience in AI or technology-focused products
• Familiarity with marketing automation or CRM tools
• Basic design skills or experience working with design tools
  
  

• Someone who enjoys ambiguity and building from scratch.
• Self-starter with a strong ownership mindset
• Highly organized and disciplined with daily execution
• A marketer who thinks in systems, experiments, and outcomes.
• Comfortable working with AI products and learning fast where needed.
• Comfortable working in a fast-paced, evolving product environment
  
  

• Open and collaborative work environment, where you will be challenged, respected, and valued for your merits.
• Strong leadership and mentoring, a clear career path, and a supportive environment.
• A company that is proud of the quality of its work and invests in your personal development and well-being.
• A team that values openness, does its job well, cares about one another, values customers, and plays fair
• People who are fun to work with, are invested in each others growth, and take the values seriously.
• Flexible work schedule, so long as you uphold your commitments to the team and clients.
• Competitive salary, insurance, and lots of perks.