Associate Digital Marketing Consultant

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isnt just desirable; its industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.

The Associate Digital Marketing Consultant (ADMC) reports directly to the Digital Marketing Consulting Manager and plays a key role in the marketing success of Entrata’s customers. The role is primarily in six areas:

• Support the Digital Marketing Consultants (DMCs) in evaluating and administering Entrata’s customers’ unique digital marketing needs.
• As directed by the DMC Manager, generate new ad campaigns on all platforms required by our Digital Marketing Consultants, including but not limited to Google Ads, Facebook Ads, Bing Ads, Google Search Console, Bing Webmaster tools, Yext, ILS platforms ( Apartments.com , Zillow, etc.), and more as needed.
• Manage bid and budget optimizations across all paid ad platforms used by our customers. Under the direction of the DMC Manager, generate reporting on the impact of digital marketing efforts for Entrata’s customers, strategize on next steps, and execute on agreed-upon strategies.
• As directed by the DMC Manager, contribute to and/or lead projects that elevate our product offerings and improve our culture.
• Help the DMCs identify customer goals & develop digital marketing strategies that achieve desired outcomes.
• Be earnestly invested in building a department culture where we seek to execute at a high level, push the boundaries of innovation, have an amazing time enjoying our jobs, and do good for those around us.
  
  
  

ADMCs are expected to become knowledgeable in the field of digital marketing in the multi-family housing industry and develop their consulting skills. A successful candidate must be knowledgeable in digital marketing, self-motivation, communication, organization, innovation, and team coordination.

Responsibilities include:

• Provide a variety of digital marketing services to ensure world-class customer experiences. Services vary between client accounts but may include the following:
• SEO (On-site, Local, Video, Citations, etc.)
• Paid Advertising (Search, Social, Display, and Video)
• AI thought process and GEO optimization
• Handy with different LLMs (Gemini, ChatGPT, etc.)
• Conversion Rate Optimization (page speed optimization, lead gen, A/B testing, etc.)
• Email Marketing
• Reputation Management
• Canva and basic design understanding
• Understand our customers’ unique digital marketing needs and goals.
• Analyze digital marketing data and help formulate a digital marketing strategy in conjunction with the DMCs to achieve desired outcomes.
• Coordinate with DMCs and internal stakeholders to support the execution of the digital marketing strategy.
• Assisting DMCs by establishing proper scope and ensuring execution meets quality standards in conjunction with proper communication will determine success.
• Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends. A focus on continuously improving ones skillset within our growth & development framework will be key to success.
  
  
  

What We’re Ideally Looking For

• Demonstrable background in Digital Marketing, Advertising, or a related field
• 2+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns
• 1+ years experience in customer and account management
• Google Analytics, Google Ads Search, and Microsoft Ads Search Certified
• Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)
• Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department culture
  
  
  

What Will Earn You Bonus Points

• Experience with conversion-focused website design and/or ad creative design
• Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)
• Experience with Facebook, YouTube, Waze, or programmatic display advertising
  
  
  

Members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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