Unit Manager - Digital Platforms And Consumer AI

Location Name: Pune Corporate Office - Mantri

Job Purpose

Drive customer acquisition and growth for digital lending products by executing data-driven performance marketing campaigns powered by Consumer AI, first-party data, and intelligent targeting.

Own end-to-end campaign execution — from setup, testing, optimization, and funnel tracking to measurable business outcomes across App and Web.

Duties And Responsibilities

Key Responsibilities

Campaign Management (Primary Focus)

• Plan, launch, and manage campaigns across Search, Social, Push Campaign
• Work closely with content team to manage ad copies, creatives, and landing page requirements
• Scale high-performing campaigns and optimise basis performance
• Work closely with media/agency partners for campaign execution
  
  
  

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A/B Testing & Experimentation

• Design structured A/B tests across creatives, audiences, landing pages, and offers
• Test hypotheses to improve CTR and cost efficiency
• Measure results statistically and implement winning variations
• Build a continuous experimentation roadmap
  
  
  

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Funnel Tracking & Optimization

• Track full acquisition funnel:
  
  
  

Discovery to fulfilment

• Identify drop-offs and conversion bottlenecks
• Partner with Product/Tech to fix funnel leakages
• Improve conversion rates and reduce cost per acquisition through data-led actions
• Ensure accurate tracking via pixels, SDKs, attribution tools, and analytics platforms
  
  
  

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Consumer AI–Led Targeting & Personalization

• Work with Data Science/CRM teams to deploy AI-driven cohorts and lookalikes
• Execute & automate remarketing framework
• Support personalized communication and recommendation initiatives
  
  
  

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Analytics & Reporting

• Monitor daily KPIs: traffic, leads, approvals, CPA, ROI, LTV
• Create dashboards and performance reports
• Analyze campaign and cohort performance
• Share insights and optimization recommendations with stakeholders
  
  
  

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Cross-Functional Collaboration

• Coordinate with Product, Tech, Analytics and Data Science teams for tracking, releases, and experiments
• Translate campaign needs into clear requirements for implementation
• Ensure seamless execution of growth initiatives across systems
  
  
  

Required Qualifications And Experience

Key Skills & Competencies

Performance Marketing | Campaign Execution | A/B Testing | Funnel Analytics | Consumer AI Targeting | Retargeting | Growth Experiments | Data Analysis | Attribution Tools | Excel________________________________________

Ideal Profile

• 2–4 years in performance/growth marketing
• Strong hands-on experience managing paid campaigns
• Comfortable with data, numbers, and experimentation
• Detail-oriented executor with strong problem-solving skills
• Experience in fintech/lending/app growth is a plus

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