Performance Marketing Lead From SAAS INDUSTRY

About The Opportunity

A fast-scaling SaaS powerhouse driving global customer acquisition through data-led performance marketing, we build scalable growth engines for B2B and B2C tech products. Our team blends creative experimentation with rigorous ROI analytics to turn ad spend into predictable revenue—across paid search, social, programmatic, and emerging channels. We’re looking for a Performance Marketing Lead to own full-funnel growth, scale acquisition at efficiency, and translate marketing data into boardroom-ready insights. Role & Responsibilities

• Own P&L for all paid acquisition channels—budget allocation, CPA optimization, and LTV/CAC balancing across Google Ads, Meta, LinkedIn, and TikTok Ads.
• Lead A/B testing across creatives, landing pages, and audience segments to continuously improve CTR, CVR, and ROAS.
• Collaborate with Product & Sales to align messaging with funnel stages and track conversion lift from campaigns to pipeline.
• Build and automate performance dashboards (Looker, Google Data Studio) to visualize channel efficiency, attribution, and forecast KPIs.
• Manage agency partners and in-house creatives to produce high-impact, performance-driven assets (video, static, UGC).
• Stay ahead of platform algorithm shifts and testing new channels or bid strategies (e.g., PMax, Advantage+, automated bidding).
  
  

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• UTM tagging
• Google Analytics 4
• Looker Studio
• Facebook Pixel
• ROAS optimization
  
  

• TikTok Ads
• Server-side tracking (Google Tag Manager, Meta CAPI)
• Basic SQL for data extraction
  
  

• Work from our vibrant Mumbai HQ with flexible core hours and no commute stress.
• Impact-driven culture—your campaign changes go live in days, not quarters.
• Quarterly learning stipend + access to top-tier marketing certifications (HubSpot, Google Skillshop).