Manager Product Promotion And Digital Initiatives

About the Role   Introduction

This role offers a unique opportunity to shape and elevate the visibility, market presence, and customer engagement of OUP’s Higher Education and Academic Technology (HEAT) products. For candidates currently employed elsewhere, this represents a meaningful career step into an organisation known for its commitment to advancing knowledge and learning.

You will be joining a team that sits at the intersection of digital marketing, product communication, technology partnerships, and AI‑driven promotional strategy. The role combines creative ownership, customer engagement, and strategic influence—making it an ideal opportunity for someone who wants to drive real impact across both digital and physical channels.

It is an exciting time to join OUP, with ongoing investments in digital capabilities, eCommerce optimisation, and innovative promotional channels. You will work closely with internal teams and external EdTech partners to improve product adoption and enhance the overall customer experience.

• Develop and expand business for HEAT products by designing and implementing strategic market‑penetration plans.
• Support revenue achievement by identifying new customer segments and driving engagement initiatives.
• Conduct product demonstrations, gather user feedback, and strengthen the customer experience.
• Integrate AI tools into day‑to‑day marketing workflows to unlock more efficient, modern promotional approaches.
• Build and manage strong relationships with technology partners to ensure seamless delivery of projects and timelines.
• Plan and execute both online and offline marketing campaigns, including creation of engaging content such as visuals, graphics, and videos.
• Lead eCommerce marketing initiatives to increase product visibility, online traffic, and conversion across digital platforms.
• Use CRM tools (iTrack, website analytics) for customer segmentation, relationship tracking, and strategic outreach.
• Equip the sales team with marketing materials, training, and product‑support resources.
• Conduct market and competitor research to inform campaign direction and drive innovation in promotional approaches.

Your work will directly influence:

• The visibility and success of HEAT products across institutional, trade, and digital markets.
• Customer engagement through data‑driven campaigns and targeted outreach.
• The efficiency and effectiveness of the Sales Support function.
• OUPs ability to innovate in digital marketing, AI‑enhanced promotion, and customer-centric product positioning.

• Strong communication and interpersonal skills.
• Proficiency in both digital and offline marketing channels.
• Practical understanding and application of AI tools in marketing.
• Strong knowledge of eCommerce platforms and digital product development.
• Ability to analyse data and apply insights to decision‑making.
• Creative and strategic mindset with a strong focus on customer needs.

Internal:

• eCommerce Team
• Sales Teams
• Product Teams

External:

• EdTech partners
• Department Heads / Academic Deans / Training & Placement Officers in higher education institutions
• Corporate training and development teams

For questions regarding this role, please contact shariq.anwar@oup.com.