ECommerce Growth Manager

About Company

Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India.

Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability.

Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines.

At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our 500cr journey to make herbal tea a household favourite worldwide!

We are looking for a highly driven Marketplace Growth Manager to lead and scale our marketplace business across Amazon, Flipkart, Blink it, Zepto, and other leading eCommerce & Quick Commerce platforms.

Responsibilities:

• Marketplace Growth & Business Ownership
• Own the P&L and revenue growth across all marketplace and quick commerce channels.
• Develop and execute growth strategies to maximize sales, profitability, and market share.
• Identify opportunities to expand product visibility, assortment, and category penetration.
• Drive month-on-month GMV, revenue, and contribution margin growth.
• Marketplace Strategy
• Build platform-specific growth strategies for Amazon, Flipkart, Blinkit, Zepto, Instamart, Big Basket, Myntra, and other marketplaces.
• Monitor category trends, competitor pricing, assortment, and promotional activities.
• Improve product discoverability through SEO, content optimization, and catalog enhancement.
• Manage new product launches and seasonal campaigns.
• Performance Marketing & Marketplace Ads
• Plan, execute, and optimize marketplace advertising campaigns.
• Manage Amazon Ads, Flipkart Ads, Sponsored Products, Sponsored Brands, DSP (preferred), and Quick Commerce promotional campaigns.

Ideal Candidate

• The ideal candidate should have hands-on experience driving marketplace growth, improving category rankings, scaling advertising performance, maximizing profitability, and leading a high-performing marketplace team.
• You will be responsible for developing growth strategies, managing platform relationships, identifying new growth opportunities, and delivering aggressive revenue targets across all online marketplaces.