Social Media Manager 28N25

A Social Media Manager is a dynamic and creative marketing professional responsible for building and managing a company's social media presence. They craft engaging and interactive digital content aimed at increasing brand awareness, promoting company values, and driving valuable interactions between the brand and its audience. As the digital face of the brand, a Social Media Manager leverages various platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging channels to communicate key messages effectively. They are adept at strategizing, executing, and measuring marketing campaigns for maximum reach and engagement. This role also involves staying abreast of the latest digital marketing trends, monitoring analytics, and collaborating with creative teams to foster a coherent brand message across all social media platforms.

Responsibilities

• Develop and implement engaging social media strategies to achieve business goals.
• Create and curate relevant, original, and high-quality content for social media platforms.
• Manage and oversee social media content production and publishing activities.
• Maintain brand consistency in social media posts across various digital platforms.
• Monitor social media channels and interact with users to enhance social engagement.
• Analyze social media metrics to evaluate the success of campaigns and initiatives.
• Stay up-to-date with the latest social media trends and platform changes.
• Collaborate with different departments to ensure a unified brand strategy.
• Develop and maintain an editorial calendar for social media posts and campaigns.
• Respond to customer inquiries and comments in a timely and professional manner.
• Coordinate with designers and copywriters to produce creative content.
• Identify and engage with social media influencers to increase brand collaborations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience as a social media manager or similar digital marketing role.
• Strong understanding of various social media platforms and analytics tools.
• Excellent verbal and written communication skills are essential.
• Ability to develop creative content for different social media platforms.
• Skilled at multitasking and managing multiple projects in a fast-paced environment.
• Experience with social media advertising and marketing campaign management.