Social Media Manager 23J25

The Social Media Manager 23J25 plays an essential role in shaping the online presence and brand identity of our company. Tasked with developing and implementing effective social media strategies, this individual works collaboratively within the marketing team to reach annual goals and enhance engagement. The ideal candidate is creative, tech-savvy, and adept at optimizing various platforms to increase the company's visibility, loyalty, and audience. As the Social Media Manager, you will monitor trends, analyze metrics, and adjust strategies in real-time to ensure our initiatives yield relevant results. If you are passionate about social media, proficient in content creation, and have a knack for storytelling, this is a perfect opportunity to leverage your skills and grow within a dynamic environment.

Responsibilities

• Develop, implement, and manage social media strategies and campaigns across platforms.
• Create consistent, meaningful content on all social media channels to engage audiences.
• Collaborate with marketing, PR, and other teams to ensure brand consistency.
• Monitor and report on social media trends, tools, applications, and the competitive landscape.
• Use analytical tools to gauge the success of social media strategies and campaigns.
• Generate, edit, publish, and share engaging content, including videos and blog posts.
• Communicate with followers and respond to inquiries in a timely manner.
• Stay up-to-date with current technologies and social media trends.
• Identify new marketing opportunities and develop innovative social media initiatives.
• Foster strong partnerships with influencers to expand reach and impact.
• Coordinate with designers to ensure cohesive visual content for social media.
• Develop strategies for further audience engagement and loyalty building.

Requirements

• Bachelor's degree in Marketing, Communications, or related field required.
• Proven experience as a Social Media Manager or similar role essential.
• Strong written and verbal communication skills and attention to detail.
• Experienced with social media analytics tools like Google Analytics and Hootsuite.
• Ability to work well independently and as part of a collaborative team.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
• Demonstrated ability to develop creative and engaging content for diverse audiences.