Social Media Manager 17A26

As a Social Media Manager, you will be at the forefront of our online presence, driving engagement and building connections with our audience. You will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will work closely with the Marketing team to achieve our social media objectives, from increasing brand awareness to generating inbound traffic and encouraging product adoption. The ideal candidate should have a passion for storytelling, a keen understanding of social media platforms, and a track record of successful brand-building.

Responsibilities

• Develop, implement and manage our social media strategy to meet key objectives.
• Define most important social media KPIs to measure campaign success.
• Create, curate, and manage all published content including images, video, and written pieces.
• Monitor SEO and user engagement and suggest content optimization accordingly.
• Manage and oversee social media content, ensuring a consistent voice and tone.
• Collaborate with Marketing, PR, and Customer Experience teams to align strategies.
• Perform competitive analysis and research to stay up to date with market trends.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Provide constructive feedback to the content team regarding multimedia materials.
• Track, analyze and report on campaign performance and engagement metrics.
• Use social media marketing tools such as Buffer, Hootsuite, or Sprout Social.
• Manage social media advertising campaigns and budgets across multiple platforms.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Manager or similar role for 3+ years.
• Excellent knowledge of major social media platforms and their best practices.
• Familiarity with web design, online marketing, and SEO is a plus.
• Strong analytical skills to interpret social media metrics and data insights.
• Excellent communication skills, both verbal and written, with an eye for details.
• Demonstrated ability to develop creative and engaging social media campaigns.