Social Media Executive 09D25

A Social Media Executive is a pivotal role within a company's marketing and communications department, responsible for the development and management of an organization's social media strategy. The role is dynamic and ever-evolving, requiring the Social Media Executive to stay ahead of industry trends and the latest digital marketing advancements. They work closely with the marketing team to ensure that the brand's voice and identity are consistently represented across all social media channels. This position involves a blend of creativity, analytical skills, and business acumen, making it an exciting and challenging prospect for the right candidate. The Social Media Executive plays a critical role in engaging with the audience, building a community, and driving sales and brand awareness across various platforms including Facebook, Twitter, Instagram, and LinkedIn.

Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility.
• Create, curate, and manage engaging content across all social media platforms.
• Monitor social media accounts to ensure timely engagement and interaction with audiences.
• Analyze key metrics and data to measure the success of social media campaigns.
• Collaborate with the marketing team to align social media strategies with marketing goals.
• Utilize knowledge of social media trends and tools to optimize current content.
• Generate monthly reports detailing social media performance and insights.
• Stay updated on industry trends to keep the company's social media presence innovative.
• Manage social media advertising campaigns and track their performance.
• Respond to customer inquiries and feedback received through social media channels.
• Identify and establish relationships with relevant social media influencers.
• Plan and execute campaigns related to the company's products or services.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in developing and executing social media strategies.
• Strong familiarity with various social media platforms and their respective audiences.
• Excellent communication skills both written and verbal are essential.
• Proficiency with social media analytics tools and digital marketing platforms.
• Ability to work collaboratively in a team environment efficiently.
• Strong project management skills with attention to detail and deadlines.