Social Media & Content Associate (225-909)

The Social Media & Content Associate plays a crucial role within the marketing team, focusing on developing and executing engaging content strategies across various social media platforms. This role is pivotal in shaping the brand’s online presence and driving traffic through creative and data-driven approaches. The ideal candidate possesses a deep understanding of social media trends and is adept at creating compelling content that resonates with a diverse audience. The Social Media & Content Associate will collaborate with cross-functional teams, including design, sales, and product, to ensure consistent messaging and branding across all channels. This position is perfect for a proactive individual with a passion for digital storytelling and a knack for driving successful online campaigns.

Responsibilities

• Develop and implement social media strategies to enhance brand awareness and engagement.
• Create original and compelling content tailored to various social media platforms.
• Monitor social media channels for timely responses to comments and inquiries.
• Collaborate with design and marketing teams to create visually appealing content.
• Conduct market research to identify social media trends and consumer behavior.
• Analyze social media metrics to measure the success of campaigns and initiatives.
• Coordinate regular social media postings to maintain a robust online presence.
• Manage and oversee social media advertising campaigns for target audience reach.
• Engage with followers to foster community and increase brand loyalty.
• Maintain an organized content calendar with scheduled posts and campaigns.
• Stay updated with new social media tools, platforms, and best practices.
• Assist in crisis management by addressing potential negative commentary effectively.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience in social media marketing and content creation is essential.
• Strong proficiency in using social media management platforms and analytics tools.
• Excellent verbal and written communication skills with a creative flair.
• Ability to work collaboratively and multitask within a fast-paced environment.
• Strong organizational skills with attention to detail and timelines.
• Experience in graphic design or basic video editing is a plus.