Social Media & Content Associate 19M26

The Social Media & Content Associate plays a vital role in managing and enhancing our company's online presence. This creative and dynamic position requires an individual who is adept at crafting engaging content, growing brand awareness, and building meaningful connections through various social media platforms. The ideal candidate should have a strong understanding of social media trends, content creation tools, and analytics platforms. They will work closely with cross-functional teams to implement innovative strategies that drive user engagement and amplify our brand message. If you have a passion for digital marketing, storytelling, and community-building, this role offers a fantastic opportunity to make a significant impact.

Responsibilities

• Develop and execute social media content plans aligned with brand strategy.
• Create engaging and innovative content for social media platforms daily.
• Manage social media accounts, ensuring consistent brand messaging and voice.
• Monitor social media channels and respond promptly to customer inquiries.
• Design and implement campaigns to drive online engagement and followers.
• Analyze social media metrics to assess performance and generate detailed reports.
• Collaborate with internal teams to align social media efforts with marketing objectives.
• Stay updated on social media trends and incorporate them into our strategy.
• Use graphic design tools to create visually compelling content pieces.
• Identify and build relationships with industry influencers and brand advocates.
• Assist in the development and execution of paid social advertising campaigns.
• Support the creation of video content and live streaming events when necessary.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is preferred.
• Proven experience in managing social media platforms professionally.
• Strong knowledge of social media tools, metrics, and best practices.
• Excellent communication skills with a creative and innovative mindset.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in graphic design software such as Adobe Creative Suite is a plus.
• Familiarity with social media scheduling and analytics tools like Hootsuite or Buffer.