SEO Specialist (225-830)

The SEO Specialist will be responsible for managing all search engine optimization activities. You will be working to maximize the volume of organic traffic from search engines to our website. Your duties will include performing ongoing keyword research, recommending content optimization, and executing on-page SEO strategies. You will need to understand SEO best practices, search engine algorithms, and analytics tools to continually optimize and improve search rankings. The ideal candidate will have a keen eye for detail, a creative mindset for developing innovative SEO strategies, and a passion for staying up-to-date with the latest industry trends. You should be a self-starter and highly motivated, with excellent communication skills and the ability to work collaboratively with cross-functional teams to achieve business objectives.

Responsibilities

• Conduct comprehensive keyword research and develop targeted SEO strategies.
• Analyze website analytics to identify areas of improvement in SEO performance.
• Develop and optimize website content to perform well in search engine rankings.
• Monitor and assess search engine algorithms and adjust SEO practices accordingly.
• Collaborate with content creators to ensure SEO best practices are implemented.
• Provide SEO recommendations to web developers for site architecture enhancement.
• Stay updated on industry trends, tools, and algorithm changes impacting SEO.
• Track, report, and analyze key performance indicators for organic traffic.
• Ensure all SEO strategies align with brand goals and company objectives.
• Manage link-building strategies to improve website authority and search visibility.
• Conduct competitor analysis to identify SEO opportunities and gaps.
• Regularly audit websites to ensure ongoing compliance with SEO best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Minimum of 2 years of experience in SEO and search engine marketing.
• Proven track record of improving website's organic search performance.
• Familiarity with SEO tools such as Google Analytics and SEMrush.
• Strong analytical skills with the ability to interpret web analytics data.
• Excellent written and verbal communication skills for effective collaboration.
• Highly organized with excellent time management and multitasking abilities.