SEO Specialist 12D25

As an SEO Specialist, you will be at the forefront of optimizing our web presence to enhance our organic search rankings, drive quality traffic, and ensure our content reaches and resonates with the right audiences. You will leverage your deep knowledge of search engine algorithms, keyword research, and link-building strategies to improve our search engine visibility. Staying abreast of the latest trends and updates in the SEO landscape, you will be tasked with implementing best practices and crafting strategies that align with business goals and market trends. Your role is crucial in guiding content development and ensuring our SEO strategies translate into measurable end results.

Responsibilities

• Conduct thorough keyword research to guide content creation and search strategy.
• Perform regular audits on website and pages to ensure optimal SEO performance.
• Collaborate with content and marketing teams to align SEO strategies with business objectives.
• Analyze web traffic metrics to monitor the effectiveness of SEO campaigns and initiatives.
• Stay updated with the latest trends and algorithm updates from major search engines.
• Develop, execute, and track long-term SEO strategies to improve online visibility.
• Implement and manage link-building campaigns to enhance site authority and rankings.
• Provide technical SEO recommendations to web developers for optimizing site structure.
• Generate regular reports and provide actionable insights from data analysis.
• Ensure adherence to ethical SEO practices and managing potential SEO risks and penalties.
• Optimize on-page elements including meta descriptions, titles, and headers to improve rankings.
• Collaborate on social media strategies to enhance SEO and content visibility.

Requirements

• Bachelor's degree in Marketing, Information Technology, or a related field.
• Proven experience as an SEO specialist with a track record of successful projects.
• Proficiency in SEO tools such as Google Analytics, SEMrush, or Moz.
• Strong analytical skills to interpret web analytics data and convert it into actionable strategies.
• Excellent understanding of HTML, CSS, and JavaScript as it relates to SEO.
• Ability to work collaboratively with cross-functional teams including developers and marketers.
• Strong communication skills to effectively convey SEO strategies to varied audiences.