SEO Executive (225-812)

An SEO Executive is an integral part of the digital marketing team, responsible for enhancing the visibility and reach of websites in search engine results. The role requires a dynamic individual who is conversant with the latest search engine algorithms and analytics tools. An SEO Executive analyzes website trends, suggests areas of improvement, and recommends strategies to increase organic search traffic. The position involves coordinating with content creators, web developers, and marketers to incorporate SEO best practices across different platforms. The goal is to drive traffic and conversion rates through well-researched and innovative SEO techniques, contributing to overall business growth and increasing online presence.

Responsibilities

• Develop and implement strategic on-page and off-page SEO strategies.
• Conduct thorough keyword research to guide content strategy and optimization.
• Monitor and evaluate web analytics dashboards and reports.
• Collaborate with content and marketing teams for SEO-focused content creation.
• Analyze competitors' SEO tactics to identify opportunities and threats.
• Optimize website architecture, content, linking, and other factors to improve SEO positions.
• Stay updated with the latest SEO, search engine, and internet marketing trends.
• Conduct website audits to identify technical issues and propose solutions.
• Work on link-building strategies to enhance the website’s authority and ranking.
• Communicate with management on SEO strategies, performance, and SEO metrics.
• Ensure SEO strategies meet business objectives and KPIs effectively.
• Generate SEO performance reports with actionable insights and areas for improvement.

Requirements

• Bachelor's degree in Marketing, Computer Science, or related field preferred.
• Previous experience as an SEO Executive or similar digital marketing role.
• Strong understanding of search engine algorithms and ranking methods.
• Proficiency in SEO tools such as Google Analytics, SEMrush, or Moz.
• Excellent communication skills and the ability to work effectively in a team.
• Analytical mindset with a problem-solving approach to strategic planning.
• Experience in HTML, CSS, and JavaScript to facilitate website optimizations.