SEO Executive 04N25

The SEO Executive plays a crucial role in driving organic traffic and improving the online visibility of our company's website. You will be responsible for developing and implementing effective search engine optimization (SEO) strategies to boost our web presence, improve search rankings, and enhance our brand loyalty among audience segments. Working together with various teams, including content, marketing, and web development, you will ensure our digital assets are fully optimized and align with our marketing efforts. Your technical acumen, industry knowledge, and data-driven strategies will help improve our search engine performance and keep us ahead of industry trends. If you are passionate about SEO and digital marketing, and have a track record of measurable results, we encourage you to apply for this exciting opportunity.

Responsibilities

• Develop and implement strong SEO strategies to increase website traffic.
• Perform comprehensive keyword research to drive content optimization initiatives.
• Analyze website Analytics to gather insight and measure the effectiveness of SEO activities.
• Collaborate with the content team to produce SEO-friendly content and enhance web rank.
• Monitor and report on key metrics, conducting in-depth analysis using tools like Google Analytics.
• Keep up-to-date with new SEO trends and emerging practices within the industry.
• Work with developers to ensure SEO best practices are integrated into the website design.
• Optimize copy and landing pages for search engine marketing purposes.
• Initiate link-building campaigns to gather high-quality backlinks for domain authority.
• Enhance local presence through optimization strategies and Google's My Business.
• Manage technical SEO issues and recommend preventive measures to developers.
• Perform regular audits to highlight SEO opportunities and technical improvements.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Proven experience as an SEO Executive or similar role for over two years.
• In-depth understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as SEMrush, Moz, and Google Analytics.
• Strong analytical skills to interpret data and develop actionable insights.
• Excellent verbal and written communication skills to collaborate effectively.
• Ability to work on multiple projects with attention to detail and tight deadlines.