SEO Analyst (225-810)

As an SEO Analyst, you will play a critical role in enhancing the online presence and visibility of our company. You will be responsible for analyzing, reviewing, and implementing changes to websites to optimize them for search engines. This role requires a strategic thinker with a strong technical background to effectively perform keyword research, generate analytics reports, and identify trends in the data for making necessary adjustments and improvements. You will collaborate with various departments to align SEO strategies with overall business goals and ensure all content is optimized to increase website rankings. A keen understanding of current SEO techniques and tools is essential to enhance our web traffic and user engagement.

Responsibilities

• Conduct comprehensive keyword research to guide content teams and update existing content.
• Analyze website analytics and performance metrics to measure the effectiveness of SEO strategies.
• Work closely with web developers to ensure SEO best practices are properly implemented on newly developed codes.
• Collaborate with marketing teams to integrate SEO strategies across various channels and campaigns.
• Identify SEO issues and recommend technical SEO improvements for better website performance.
• Stay abreast of the latest SEO trends and algorithm updates to adjust strategies as necessary.
• Develop and implement link-building strategies to improve website authority and rankings.
• Monitor and evaluate competitor strategies to find new opportunities for growth and development.
• Generate weekly and monthly analytics reports summarizing website performance and SEO activity results.
• Train and guide team members on SEO best practices and emerging trends in the industry.
• Manage search engine programs like Google Analytics, Search Console, and other tools crucial for SEO insights.
• Ensure all content is optimized for search engines and generated in accordance with industry standards.

Requirements

• Bachelor’s degree in Marketing, IT, Business Administration, or a related field required.
• Minimum of 2 years’ experience in successful SEO strategy development and implementation.
• Strong understanding of SEO tools like Google Analytics, SEMrush, and Moz preferred.
• Ability to analyze data and monitor trends will be crucial for success in this role.
• Excellent verbal and written communication skills are necessary for effective collaboration.
• Strong organizational skills with high attention to detail and ability to multi-task.
• Experience with HTML, CSS, and JavaScript development and constraints is advantageous.