SEO Analyst 14N25

As an SEO Analyst, you will be instrumental in driving our company's digital strategy by optimizing our online presence. You will use your analytical skills and SEO expertise to increase our website's visibility in search engine rankings, ultimately boosting traffic and business growth. You will work closely with the content team, web developers, and marketing to ensure that our digital content is searchable, relevant, and engaging. The ideal candidate will be data-driven, with the ability to analyze metrics and identify actionable insights to improve organic search results. You will stay updated with the latest SEO trends and industry changes, utilizing this knowledge to enhance our strategy and maintain a competitive edge.

Responsibilities

• Conduct comprehensive keyword research to guide content teams and web developers.
• Analyze website traffic metrics and performance to identify potential improvement areas.
• Monitor search engine algorithms for updates, adapting strategies accordingly.
• Develop and implement effective link-building strategies to enhance SEO ranking.
• Collaborate with the web development team to ensure SEO best practices are implemented.
• Perform regular website audits to identify technical SEO issues and recommend solutions.
• Create and maintain SEO dashboards and reports to present findings and recommendations.
• Stay informed on industry developments to maintain competitive SEO practices.
• Work with content creators to optimize existing web content for SEO performance.
• Identify and leverage emerging SEO tools and platforms to improve efficiency.
• Provide ongoing education and support on SEO trends to the broader team.
• Manage and execute off-page SEO strategies, including link building and social media engagement.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• At least 2-3 years of experience in an SEO or digital marketing role.
• Proficiency in SEO tools such as Google Analytics, SEMrush, and Moz.
• Strong analytical skills with a proven ability to interpret data into actionable insights.
• Excellent understanding of on-page and off-page SEO techniques and strategies.
• Ability to work collaboratively with cross-functional teams, including developers and marketers.
• Strong written and verbal communication skills, with the ability to present complex ideas clearly.