SEO Analyst 13J25

The SEO Analyst is a key player responsible for improving the search engine visibility and performance of our website. This role involves analyzing, reviewing, and implementing changes to websites to optimize them for search engines. The SEO Analyst will execute tests, collect and analyze data, identify trends and insights, and achieve maximum return on investment in paid search campaigns. The right candidate will have a deep understanding of SEO metrics, be familiar with industry tools and brilliant at interpreting analytics. If you possess a blend of technical expertise and creative acumen, you will thrive in our collaborative environment where your skills in search engine optimization will support our business goals.

Responsibilities

• Conduct thorough keyword research to guide content teams and optimize existing content.
• Analyze and interpret website traffic and data to formulate strategies for improvement.
• Monitor and evaluate search results and search performance across the major engines.
• Perform technical SEO audits and formulate solutions to improve site architecture.
• Work with the development team to ensure SEO best practices are properly implemented.
• Collaborate with editorial and marketing teams to drive SEO in content creation.
• Keep pace with SEO, search engine, social media, and internet marketing trends.
• Research and implement search engine optimization recommendations effectively.
• Develop and execute link-building strategies to enhance website authority and rankings.
• Prepare detailed strategy reports and maintain project documentation accurately.
• Utilize analytics to monitor and report on SEO performance and engagement metrics.
• Perform ongoing keyword discovery, expansion, and optimization to support SEO initiatives.

Requirements

• Bachelor’s degree in Marketing, Computer Science, or related field preferred.
• Proven experience as an SEO Analyst or similar role in a dynamic environment.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools such as Google Analytics.
• Knowledge of ranking factors and search engine algorithms is necessary.
• Excellent written communication skills and ability to articulate complex algorithms.
• Proficiency in using SEO tools such as SEMrush, Moz, and Ahrefs is required.