Sales and Marketing Executive (225-1009)

A Sales and Marketing Executive plays a pivotal role in driving the growth and success of a company by effectively promoting its products or services. This role requires a strategic thinker who can formulate and execute robust marketing campaigns while simultaneously leading sales initiatives to maximize revenue. As a liaison between the company and its clients, the Sales and Marketing Executive must maintain healthy relationships with existing customers while also identifying new business opportunities. The ability to leverage diverse marketing channels, analyze market trends, and monitor competitive activities is necessary for delivering impactful results. This position often requires collaboration with various departments to help align strategies with overall corporate goals and ensure that marketing efforts successfully complement the sales objectives.

Responsibilities

• Develop and implement effective sales and marketing strategies to drive growth.
• Identify and analyze market trends to ensure competitive advantage.
• Collaborate with creative teams to design and execute marketing campaigns.
• Monitor and evaluate the performance of sales and marketing efforts.
• Maintain relationships with clients to foster customer loyalty and retention.
• Generate new leads and prospects to expand the customer base.
• Conduct market research to understand customer needs and preferences.
• Oversee content creation for promotional materials and digital platforms.
• Follow up with leads and conduct sales presentations to potential clients.
• Work closely with sales teams to create synergy and consistency in messaging.
• Provide leadership in the planning and execution of trade shows and promotional events.
• Track sales metrics to identify areas for improvement and adjust strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Proven experience in sales and marketing or related field essential.
• Strong communication and negotiation skills with an ability to influence.
• Excellent analytical skills to interpret sales performance and market trends.
• Demonstrated ability to build and maintain customer relationships effectively.
• Experience in digital marketing channels and CRM tools highly advantageous.
• Strong objectives-driven mindset with a proven track record of meeting targets.