Product Marketing Manager (FMCG) 29D25

The Product Marketing Manager in the FMCG sector plays a pivotal role in driving the growth and success of consumer goods. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies that maximize brand awareness and product uptake. You will work closely with cross-functional teams to understand consumer insights and market trends to create effective marketing campaigns. Your focus will be to optimize product launches and promotional activities to ensure alignment with business goals. The ideal candidate will be a strategic thinker with a strong background in FMCG marketing, who is able to blend creativity with analytical skills to deliver measurable results.

Responsibilities

• Develop and implement comprehensive marketing strategies for new product launches.
• Conduct market research to identify consumer trends and market opportunities.
• Collaborate with product development teams to align marketing strategies with product features.
• Analyze competitive market landscape and adjust strategies accordingly.
• Manage advertising campaigns, ensuring consistent brand messaging across all platforms.
• Lead execution of promotional events and monitor their effectiveness in driving sales.
• Coordinate with sales teams to align marketing initiatives with sales objectives.
• Utilize customer feedback to refine product positioning and marketing tactics.
• Develop pricing strategies that optimize profitability and market share.
• Create and manage budgets for marketing expenditures efficiently and effectively.
• Produce engaging content and marketing materials for various channels.
• Track and report on the performance of marketing campaigns using analytics tools.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of five years of experience in product marketing within the FMCG sector.
• Proven track record of successful marketing campaign development and execution.
• Strong analytical skills with the ability to translate insights into strategy.
• Excellent communication and interpersonal skills to collaborate with various teams.
• Proficiency in digital marketing tools and techniques, including social media platforms.
• Ability to manage multiple projects simultaneously while meeting deadlines.