Product Marketing Manager (FMCG) (225-909)

As a Product Marketing Manager in the fast-moving consumer goods (FMCG) sector, you will play a pivotal role in the coordination and execution of marketing strategies to drive product awareness and momentum within the market. This position demands a thorough understanding of consumer behavior, market research, and entry methodologies. You will spearhead initiatives that encompass advertising, promotion, and distribution strategies, working closely with sales, product development, and research teams. Your objective is to propel the brand forward, ensuring that our products not only meet but surpass the expectations of consumers. A successful Product Marketing Manager will adeptly balance creative insight with analytical rigor, constantly seeking ways to enhance the brand narrative and consumer engagement.

Responsibilities

• Develop and implement strategic marketing plans for targeted FMCG products.
• Conduct thorough market analysis to identify trends, consumer needs, and competitor activities.
• Collaborate with product development teams to align marketing goals and product innovations.
• Design and execute comprehensive advertising campaigns that enhance product visibility.
• Coordinate cross-functional teams to ensure cohesive marketing strategies and execution.
• Monitor and report on the effectiveness of marketing campaigns against predefined KPIs.
• Foster relationships with key stakeholders and partners to strengthen brand positioning.
• Utilize digital marketing tools and platforms to engage and grow the consumer base.
• Organize and oversee promotional events to drive product distribution and sales.
• Utilize feedback to refine product propositions and inform future marketing strategies.
• Manage the marketing budget effectively, ensuring optimal ROI and resource allocation.
• Keep abreast of industry developments to maintain competitive edge and innovation.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required.
• At least 5 years of experience in a similar role within the FMCG sector.
• Strong analytical skills with a data-driven approach to marketing strategies.
• Proven experience in developing brand strategies and managing marketing campaigns.
• Solid understanding of market research techniques and consumer behavior analysis.
• Excellent communication, leadership, and project management skills are essential.
• Ability to work collaboratively in a fast-paced, dynamic work environment.
• Proficiency in digital marketing platforms, tools, and best practices.