Product Marketing Manager (FMCG) 13M26

We are seeking an experienced Product Marketing Manager to join our dynamic team in the Fast-Moving Consumer Goods (FMCG) sector. The ideal candidate will have a robust background in marketing strategies and a deep understanding of the FMCG industry. You will be responsible for developing and executing marketing plans that enhance brand visibility, drive sales growth, and improve customer engagement. As a Product Marketing Manager, you will lead cross-functional teams to develop brand strategies, execute promotional campaigns, and conduct market research to stay ahead of industry trends. This role demands a creative thinker who can seamlessly transition between strategic planning and hands-on execution. You will work closely with product development, sales, and customer service teams to ensure that all marketing efforts align with overall business objectives. If you are passionate about helping brands connect with customers and are ready to make a significant impact in a challenging yet rewarding role, this opportunity is for you.

Responsibilities

• Develop and implement comprehensive marketing plans to boost product growth and visibility.
• Collaborate with product development teams to guide the direction of new products.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Lead cross-functional teams to execute integrated marketing campaigns effectively.
• Analyze campaign performance metrics to inform data-driven marketing strategies.
• Oversee the creation of marketing materials and content to support sales initiatives.
• Manage the product lifecycle process, from ideation to product launch and beyond.
• Coordinate trade shows and promotional events to enhance brand presence in the market.
• Optimize marketing strategies based on customer insights and industry developments.
• Develop and manage budgets for marketing projects to ensure cost-effectiveness.
• Foster strong relationships with retailers and distribution partners to maximize market reach.
• Monitor competitor activities and strategies to maintain a competitive edge.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years experience in marketing within the FMCG industry.
• Proven track record of successfully managing product marketing campaigns.
• Strong analytical skills with the ability to interpret complex market data.
• Excellent leadership skills with experience in managing cross-functional teams.
• Strong written and verbal communication skills to articulate marketing strategies.
• Proficiency in marketing analytics tools and CRM software applications.