Product Marketing Coordinator 31O25

The Product Marketing Coordinator is an integral role within the marketing team that focuses on supporting the development and implementation of successful marketing strategies for products and services. This position involves working in close collaboration with the product marketing team and other departments to ensure that marketing plans align with overall business goals. The right candidate will possess a blend of creative and analytical skills, be highly organized, and have the ability to manage multiple projects simultaneously. The Product Marketing Coordinator will play a pivotal role in positioning products competitively and communicating value propositions effectively to target markets. Through meticulous research, strategic planning, and engaging campaigns, the coordinator will assist in driving sales growth and enhancing brand awareness.

Responsibilities

• Assist in developing and executing comprehensive product marketing strategies and plans.
• Coordinate with cross-functional teams to ensure cohesive marketing efforts and alignment.
• Conduct market research and analyze trends to identify product opportunities and threats.
• Create compelling marketing materials including product descriptions, brochures, and presentations.
• Assist in planning and executing product launches and promotional campaigns.
• Monitor and report on the effectiveness of marketing campaigns and initiatives.
• Manage and update content across various marketing channels and platforms regularly.
• Support the sales team with product knowledge and marketing collateral necessary for sales efforts.
• Analyze competitor products and marketing strategies to refine and improve plans.
• Maintain organized documentation and records of all marketing activities and budgets.
• Collaborate with external agencies or vendors to enhance marketing efforts and capabilities.
• Ensure compliance with company policies and regulations in all marketing activities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• Proven experience in marketing, product marketing, or a similar role is essential.
• Strong understanding of marketing principles, techniques, and channels necessary.
• Excellent written and verbal communication skills with attention to detail important.
• Capability to manage multiple projects simultaneously and meet tight deadlines.
• Proficient in using marketing software applications and customer relationship management tools.
• Demonstrated ability to conduct market research and analyze data effectively.