Product Marketing Coordinator 29D25

The Product Marketing Coordinator is a pivotal role within our marketing department, responsible for driving the execution of marketing plans and the dissemination of marketing materials to support product launches and campaigns. This position involves collaborating with cross-functional teams to deliver strategic marketing activities aligning with company goals and brand presence. The ideal candidate should possess excellent communication skills, creativity, and be detail-oriented, ensuring that all marketing elements are flawlessly executed. They strive to enhance customer engagement and experience, while also facilitating effective sales enablement. Strong project management skills are vital as the Product Marketing Coordinator is often juggling multiple projects simultaneously, requiring timely delivery, and alignment with overarching marketing strategies.

Responsibilities

• Coordinate and implement marketing strategies for product launches and campaigns.
• Collaborate with cross-functional teams including sales, product, and design.
• Create and manage timelines for marketing projects to ensure deadlines are met.
• Assist in the development of marketing collateral and sales tools.
• Analyze market trends and competitor activities to refine marketing strategies.
• Assist in organizing and executing promotional events and product demonstrations.
• Create compelling content for various channels including social media and newsletters.
• Coordinate the distribution of promotional materials across multiple platforms.
• Manage relationships with vendors and third-party agencies to ensure quality output.
• Collect and report on performance metrics to refine marketing efforts.
• Facilitate effective communication between the marketing team and other departments.
• Maintain up-to-date records of marketing activities, expenses, and inventory.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in product marketing or a related field is essential.
• Exceptional communication skills, both written and verbal, are required.
• Strong project management skills with the ability to manage multiple tasks.
• Excellent analytical skills to analyze trends and measure marketing effectiveness.
• Proficiency with marketing software and automation tools like HubSpot or equivalent.
• Creative mindset with strong attention to detail and brand alignment.
• Experience working effectively with cross-functional teams and external partners.
• Ability to adapt to a fast-paced environment and meet tight deadlines.