Product Marketing Coordinator (225-909)

As a Product Marketing Coordinator, you will play a pivotal role in driving the marketing strategies that ensure successful product launches and ongoing market presence. You will work closely with cross-functional teams including product development, sales, and marketing to develop and execute marketing plans that align with the company's objectives. Your efforts will help to position products effectively in the market and drive customer engagement, acquisition, and retention. You will have the opportunity to enhance your strategic marketing skills, influence product messaging, and collaborate on creative campaigns that make a tangible impact on the business.

Responsibilities

• Coordinate cross-functional teams to align on marketing strategies and product launches.
• Develop detailed marketing plans that highlight product features and unique selling points.
• Execute campaigns that increase product awareness and drive customer acquisition.
• Collaborate with the sales team to provide them with materials that enhance product knowledge.
• Analyze market trends to inform and optimize ongoing marketing efforts and strategies.
• Assist in the creation of persuasive content including brochures, presentations, and web copy.
• Manage timelines and deliverables to ensure campaigns are executed on schedule.
• Monitor and report on the performance metrics to assess the success of marketing initiatives.
• Organize and oversee product launch events, webinars, and sponsorships.
• Maintain relationships with partners and vendors to maximize support for marketing initiatives.
• Support the development and distribution of customer stories and testimonials for leveraging in marketing.
• Conduct competitive analysis to guide product positioning and messaging strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 2 years of experience in product marketing or a similar role.
• Strong written and verbal communication skills to convey marketing messages.
• Proficient in using marketing tools and platforms for campaign management.
• Ability to work collaboratively across departments to achieve marketing objectives.
• Highly organized with strong attention to detail in managing multiple projects.
• Analytical skills to interpret metrics and provide actionable insights.
• Creative thinking skills to develop innovative marketing strategies and campaigns.
• Understanding of digital marketing, SEO, and content creation techniques.