Performance Marketer

Job Description: Performance Marketer

Location: New Delhi

Type: Full-time

Company Description: Helium is an AI-driven personalization platform built for eCommerce brands, focused on tailoring every aspect of a user’s journey on a website. The platform combines product intelligence, visitor insights, and brand data to deliver highly relevant content and product recommendations. By understanding each visitor’s unique context and preferences, Helium helps brands increase engagement, improve customer experiences, and boost conversion rates. Its technology integrates seamlessly with existing eCommerce systems, making it easier for teams to implement personalization at scale.

Role Description: The Performance Marketer will be responsible for planning, executing, and optimizing data-driven marketing campaigns across paid and organic channels to drive user acquisition, engagement, and revenue. Day-to-day activities include managing performance marketing campaigns (such as paid search, social, display, and remarketing), analyzing campaign data, running A/B tests, and identifying opportunities to improve ROI. The role involves close collaboration with product, sales, and content teams to align messaging and targeting, as well as developing reports and dashboards to communicate performance insights. This is a full-time, on-site role based in New Delhi.

Qualifications:

• Demonstrated experience in performance marketing, including hands-on management of paid search, paid social, display, and retargeting campaigns.
• Strong analytical skills with proficiency in marketing analytics tools, data interpretation, A/B testing, and conversion rate optimization.
• Familiarity with eCommerce marketing, customer segmentation, and personalization strategies, preferably in a tech or SaaS environment.
• Working knowledge of ad platforms (e.g., Google Ads, Meta Ads), web analytics tools (e.g., Google Analytics), and campaign tracking methodologies.
• Effective communication and collaboration skills, with the ability to work cross-functionally and present insights to stakeholders.
• Ability to operate in a fast-paced environment, manage multiple campaigns, and prioritize based on business impact.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications in digital or performance marketing are a plus.
• Prior experience in an on-site role and familiarity with the New Delhi market or broader Indian eCommerce ecosystem is advantageous.

Send your resumes at muskaan@gethelium.co