Marketing Lead Generation Executive (225-919)

As a Marketing Lead Generation Executive, you will play a crucial role in driving business growth by identifying and creating quality leads for sales teams. You will be responsible for executing strategies to generate and nurture leads through a variety of channels, including email campaigns, social media, digital advertising, and other innovative methods. Collaborating closely with marketing and sales teams, you will help refine and optimize the lead generation process, ensuring consistency and quality in lead acquisition and management. The ideal candidate will possess excellent communication skills, a strong understanding of marketing principles, and a proven ability to execute lead generation campaigns successfully. If you are motivated, results-oriented, and seeking to contribute significantly to a dynamic marketing team, this position offers an exciting opportunity to enhance your career in digital marketing.

Responsibilities

• Develop and implement effective lead generation strategies to drive sales growth.
• Collaborate with sales and marketing teams to identify lead generation goals.
• Utilize digital marketing tactics to attract and engage potential leads.
• Research and identify new leads and potential new markets.
• Analyze lead generation results and optimize campaigns for better outcomes.
• Maintain a comprehensive database of leads to track engagement and progress.
• Work with content teams to create lead-attracting content and offers.
• Monitor industry trends to stay updated on potential lead sources.
• Coordinate with sales team to ensure lead quality and conversion.
• Generate reports on lead generation activities and their effectiveness.
• Maintain a thorough knowledge of company products to better attract leads.
• Ensure compliance with data protection regulations in all lead activities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in lead generation or a similar marketing role.
• Strong analytical skills and experience with data-driven marketing campaigns.
• Excellent communication and interpersonal skills for team collaboration.
• Familiarity with CRM software and lead management tools.
• Ability to work effectively in a fast-paced and dynamic work environment.
• Creative thinking and problem-solving skills for innovative lead strategies.