Marketing Lead Generation Executive 11N25

As a Marketing Lead Generation Executive, you will play a pivotal role in driving the growth and success of our business. Your primary responsibility will be to generate qualified leads to fill the sales pipeline, ultimately boosting our sales and revenue. You'll leverage various marketing channels, data analysis, and communication skills to identify and cultivate potential customers. By working closely with the marketing and sales teams, you'll play a critical role in crafting strategies that personalize the customer journey and improve lead conversion rates. This is a strategic position that requires a mix of analytical prowess, creative thinking, and a strong understanding of digital marketing. If you're enthusiastic about driving business growth and have a knack for developing innovative marketing strategies, this role is perfect for you.

Responsibilities

• Develop and implement lead generation strategies to attract potential customers effectively.
• Collaborate with the marketing team to create promotions and campaigns for brand awareness.
• Analyze market trends and consumer behavior to identify new opportunities for lead generation.
• Utilize SEO, SEM, and social media platforms to improve lead conversion rates.
• Maintain and update accurate records of all lead generation activities and outcomes.
• Work closely with the sales team to ensure seamless transition of leads into sales opportunities.
• Monitor industry trends and competitor activities to refine lead generation efforts.
• Prepare reports on lead generation activities and outcomes, and present them to management.
• Optimize lead generation processes by testing new ideas and implementing best practices.
• Coordinate with external agencies to execute lead generation campaigns where needed.
• Manage lead generation budgets and ensure campaigns are cost-effective and within budget.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in lead generation or a similar marketing role, minimum of two years.
• Strong understanding of digital marketing, SEO, SEM, and social media platforms.
• Excellent communication skills with the ability to work collaboratively in a team environment.
• Strong analytical skills with the ability to interpret data and develop actionable strategies.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in CRM software and other marketing tools for lead tracking and nurturing.