Marketing and Social Media Executive 16D25

As a Marketing and Social Media Executive, you will be responsible for managing and enhancing our company's online presence across various social media platforms. You will develop and implement marketing strategies to increase brand awareness, drive customer engagement, and foster long-term relationships with our audience. Creative thinking and a keen eye for detail are essential, as you will be crafting engaging content that resonates with our community. You will work collaboratively with other departments to align social media efforts with overall marketing goals. This role requires adaptability, as you'll be monitoring trends and adjusting strategies to leverage opportunities. Join our dynamic team and contribute to our growth by creating compelling marketing initiatives that capture the essence of our brand.

Responsibilities

• Develop and execute comprehensive marketing strategies to build brand presence.
• Create engaging content tailored for multiple social media platforms daily.
• Monitor social media trends and analyze metrics to optimize performance.
• Collaborate with design and content teams to align marketing objectives.
• Engage with the online community and respond to queries and comments promptly.
• Conduct market research to identify emerging trends and industry opportunities.
• Manage social media advertising and promotional campaigns effectively.
• Track and report on marketing performance using analytics tools regularly.
• Organize and participate in online and offline promotional events.
• Maintain a strong and consistent brand voice across all platforms.
• Stay informed about new digital marketing technologies and social media practices.
• Coordinate with the sales team to develop lead-generation strategies effectively.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field required.
• Proven experience managing social media platforms for a brand or agency.
• Strong understanding of social media metrics and digital marketing tools.
• Excellent communication skills, both written and verbal, are essential.
• Creative thinker with the ability to generate innovative marketing ideas.
• Experience with graphic design software and content management systems preferred.
• Ability to multitask and manage multiple projects under tight deadlines effectively.