IMU-Brand And Marketing Strategist Senior Manager

Job Title - IMU Brand and Marketing Strategist Consultant

Management Level : 09 – Consultant

Location: NCR

Must have skills: Strategic brand planning, content marketing, campaign development, stakeholder management, digital and social media strategy

Good to have skills: Social commerce experience, data-driven marketing, performance marketing knowledge

• Job Summary: We are seeking a Consultant – Brand and Marketing Strategist to lead and shape strategic marketing initiatives across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and commercial outcomes through smart marketing.
  
  
  

• Lead end-to-end brand and content strategy for enterprise-level clients across sectors
• Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
• Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each clients objectives.
• Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
• Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
• Contribute to pitch development and business growth through consultative engagement.
• Stay ahead of market trends, competitive insights, and new technologies including social commerce innovations.
  
  
  

• Proven experience in developing brand positioning, messaging architecture, and integrated campaign strategies.
• Strong understanding of content marketing ecosystems (owned, earned, and paid media).
• Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
• Proficiency in using analytics tools and performance data to refine marketing tactics.
• Strong storytelling, presentation, and communication skills
• Experience working in or with digital-first and agile environments
• Believes in the power of brands