Direct Marketing Executive 17N25

We are seeking a dynamic and results-driven Direct Marketing Executive to join our marketing team. In this role, you will be responsible for planning and executing direct marketing campaigns that engage potential and existing customers, boost sales, and enhance brand loyalty. Your main focus will be on crafting personalized marketing strategies across various platforms while monitoring the performance and effectiveness of these campaigns. This position requires a creative thinker with strong analytical skills and the ability to adapt to market trends. You should have a keen understanding of consumer behavior, an eye for detail, and excellent communication skills to collaborate effectively with our team and clients. If you are passionate about creating impactful marketing initiatives, then this role is an exciting opportunity for you to grow and develop your direct marketing expertise.

Responsibilities

• Design and implement direct marketing campaigns across various digital platforms.
• Analyze and report on the performance of direct marketing initiatives.
• Utilize customer segmentation strategies to target marketing efforts effectively.
• Collaborate with the creative team to develop engaging marketing content.
• Lead market research to identify new opportunities and consumer trends.
• Manage budgets and allocate resources wisely to maximize return on investment.
• Develop personalized messaging to enhance customer engagement and retention.
• Coordinate events and promotional initiatives that increase brand awareness.
• Monitor competitor activities to stay ahead in the industry landscape.
• Build and maintain strong relationships with partners and external vendors.
• Prepare detailed reports and present findings to senior management.
• Regularly update the database to ensure information accuracy and relevance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven experience in direct marketing, with a strong portfolio of campaigns.
• Excellent written and verbal communication skills for effective collaboration.
• Strong analytical skills to interpret marketing data and make informed decisions.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Familiarity with digital marketing tools and platforms, including CRM systems.
• Demonstrated ability to think creatively and strategically in problem-solving.