Direct Marketing Executive 12J25

The Direct Marketing Executive is an essential role within our company's marketing team, driving targeted marketing initiatives to achieve specific business objectives. This position requires a dynamic individual who can create, manage, and analyze direct marketing campaigns across multiple channels. With the rapid evolution of marketing strategies, our ideal candidate must be adaptable, knowledgeable, and tech-savvy, possessing a deep understanding of customer engagement techniques. The successful candidate will work closely with cross-functional teams to ensure that marketing efforts align with our brand's goals, ultimately increasing customer acquisition and retention. If you are passionate about creating compelling marketing content and have a proven track record of success in direct marketing, we would love to hear from you.

Responsibilities

• Develop and implement comprehensive direct marketing strategies to drive sales growth.
• Coordinate with internal departments to ensure cohesive marketing campaigns across channels.
• Analyze customer data to optimize marketing efforts and maximize targeting efficacy.
• Create and manage budgets for direct marketing activities, ensuring cost-efficiency.
• Monitor and report on the effectiveness of marketing campaigns and initiatives.
• Stay abreast of industry trends to maintain a competitive edge in marketing techniques.
• Collaborate with creative teams to develop compelling marketing content and materials.
• Utilize marketing automation tools for campaign execution and performance tracking.
• Establish strong relationships with vendors and partners for promotional activities.
• Provide leadership and direction to junior marketing staff on best practices.
• Ensure all marketing communications align with brand identity and guidelines.
• Engage in continuous improvement to enhance marketing return on investment.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of three years of experience in direct marketing or related field.
• Proficiency in using marketing automation and CRM software is essential.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent written and verbal communication skills are a must.
• Demonstrated ability to manage multiple projects with tight deadlines.
• Creative thinker with a knowledge of current marketing trends and solutions.