Content & Social Media Executive 07D25

As a Content & Social Media Executive, you will be at the forefront of our digital marketing strategy, playing a vital role in enhancing our brand presence across various social media platforms. Your core responsibility will be to create compelling and engaging content that resonates with our target audience and drives brand awareness and customer engagement. You will manage our social media channels, craft strategic content plans, and measure the effectiveness of campaigns through analytics. This role requires creativity, attention to detail, and a deep understanding of social media trends and platforms. You will collaborate with different teams to ensure content is aligned with our business goals, and you’ll have the opportunity to influence how our brand is perceived by a global audience.

Responsibilities

• Develop and implement social media strategies to align with business goals and KPIs.
• Create, curate, and manage all published content across social media platforms, ensuring consistency.
• Monitor SEO and web traffic metrics to optimize content for increased reach and engagement.
• Generate, edit, publish, and share engaging content daily across all social media channels.
• Collaborate with other departments to manage reputation, identify key players, and coordinate actions.
• Analyze key metrics and adjust social media strategy as necessary to achieve business objectives.
• Stay up-to-date with current technologies and social media trends, tools, and applications.
• Communicate with followers and respond to inquiries in a timely manner, fostering trust.
• Oversee social media accounts’ design to ensure visual content is cohesive and visually appealing.
• Engage in social listening to collect customer insights and improve marketing strategies.
• Assist in the development of content calendars and campaign plans, providing input on strategy.
• Coordinate with digital marketing and PR teams to ensure brand consistency across strategies.

Requirements

• Bachelor's degree in Marketing, Communication, or a related field is preferred.
• Proven work experience as a Content & Social Media Executive or similar role.
• Excellent understanding of social media platforms and analytics tools.
• Exceptional writing, editing, and communication skills that drive engagement.
• Ability to deliver creative content ideas that drive both engagement and brand visibility.
• Strong organizational and project management skills with impeccable attention to detail.
• Adept at multitasking and managing several projects simultaneously in a fast-paced environment.